**The Resurgence of “Kennedy Summer”: A Trend Inspired by Iconic Figures**
:max_bytes(150000):strip_icc():format(jpeg)/Kennedy-Summer-030326-e1f423f7d9cf4efba57d298b90d6097f.jpg)
Social media platforms are buzzing with a trend that brings nostalgia for the 1990s into the spotlight, as users draw inspiration from the timeless elegance of Carolyn Bessette Kennedy and the charismatic John F. Kennedy, Jr. The recent popularity of Ryan Murphy’s FX series, *Love Story*, which chronicles the romance of the glamorous couple, has played a significant role in catalysing this resurgence, leading many to embrace a revived interpretation of “Kennedy Summer.”
Celebrities and influencers are revisiting Carolyn’s iconic style, which continues to resonate long after her tragic passing in 1999, alongside her husband and sister, Lauren Bessette. The sleek, minimalist fashion that Bessette championed is now being replicated across social media, with a notable emphasis on high-waisted trousers, tailored blazers, and understated accessories. Even men are tapping into JFK Jr.’s fashion aesthetic, sporting looks inspired by the late icon that include newsboy caps and casual streetwear reminiscent of New York City’s West Village.
Yet the “Kennedy Summer” trend transcends mere fashion. It has evolved into a broader cultural phenomenon, reflecting the quintessential Americana and idyllic summer lifestyles associated with the Kennedy family. Creators on TikTok and Instagram have begun showcasing their own interpretations of a “Kennedy Summer,” featuring an array of videos and images set against the backdrop of New England’s picturesque coastal towns.
The origin of the trend can largely be traced to a pivotal scene in *Love Story*, where Carolyn makes her debut visit to the Kennedy family’s renowned summer retreat in Hyannis Port, Massachusetts. Viewers are captivated not only by the aesthetics but also by the exclusive lifestyle encapsulated by the series, which depicts family gatherings, political discussions, and a general air of privilege.
In a standout video by TikTok user Charlotte Drinkwater, garnering over 100,000 views, the concept of “Nantucket’s version of Kennedy Summer” is elaborated upon. Drinkwater combines visuals of friends sporting preppy East Coast attire, sampling seafood, and engaging in coastal activities, all set to the nostalgic tune of Frank Ocean’s “American Wedding.” This melding of music and imagery has struck a chord with viewers, eliciting both nostalgia and desire for a taste of that sophisticated summer experience.
Another content creator, Sabrina Smith, reflects on the allure of the “Kennedy Summer” phrase, suggesting it captures the unique charm of summers in New England. She sees the term as an apt descriptor for the idyllic experiences of warm weather in that part of the world. Meanwhile, Erin Harper, another TikTok influencer, notes that sharing “New England summer” content pre-dated the current trend, suggesting that the aesthetic has always been part of her online presence, albeit now under a more catchy label.
Key elements of a “Kennedy Summer” include a preppy aesthetic characterised by nautical themes, sandy beaches, and lush hydrangeas, all encapsulated in shades of blue and white commonly associated with the coastal lifestyle. However, Drinkwater highlights the trend’s underlying elitism, raising awareness about the exclusivity of certain summer activities typically accessible only to those of means, such as yacht clubs and polo matches.
Criticism surrounding the trend has arisen, with some observers arguing that the “Kennedy Summer” aesthetic may seem unattainable for many. Smith, who has only experienced New England summers in recent years, acknowledges this critique but emphasises the desire to celebrate the natural beauty of the region rather than exclude others. Similarly, Harper expresses her surprise at receiving backlash, reiterating that her content is intended to share her love for New England summers rather than to alienate anyone from participating in those experiences or aesthetics.
The re-emergence of the Kennedy family’s image can be traced back to the enduring interest in American cultural icons. As social media highlights their rich legacy, many users are exploring both the glamour and the reality of the lives led by the Kennedys. For some individuals in the trend, personal connections to the family enhance their appreciation, as noted by Smith, whose grandmother’s role in local government allowed her a unique perspective on JFK Jr.’s wedding.
The “Kennedy Summer” trend proves to be a multifaceted exploration of allure, privilege, and cultural legacy, and as viewers continue to tune into *Love Story*, it is likely that this fascination will endure. For many, this trend is a celebration of the beauty of life along the New England coast, an escape into the romanticised world of the Kennedys, and an invitation to create one’s own version of a captivating summer experience. As more videos emerge and hashtags like #KennedySummer continue to gain traction, this piece of cultural nostalgia is set to influence how people celebrate summer—whether they reside in New England or simply dream of its elegance.