**Blair Underwood Reflects on 30 Years Since ‘Set It Off’ Release**
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As the film industry sails into the autumn months, actor Blair Underwood is openly reflecting on the significant milestone marking the 30th anniversary of the iconic film, *Set It Off*. Originally released in November 1996, the heist drama not only left an indelible mark on cinema but also on the careers of its leading stars, which included Jada Pinkett, Queen Latifah, Vivica A. Fox, and Kimberly Elise.

During a recent appearance on *The Jennifer Hudson Show*, Underwood expressed his surprise at the passage of three decades since the film first captivated audiences. The actor, who portrayed Keith Weston, mentioned the commercial success of *Set It Off*, which grossed over £31 million against a budget of merely £7 million, a remarkable achievement according to Box Office Mojo figures.
Underwood candidly admitted during the conversation that he had initially hesitated about accepting the role. At the time, Hollywood was entrenched in a broader discussion about the types of roles afforded to Black actors, with many being pigeonholed into narratives revolving around violence and crime. Reflecting on the cinematic landscape of the 1990s, he cited the popular films *Boyz n the Hood* and *Menace II Society*, which contributed to the concerns about the portrayal of African Americans on screen.
“Many were questioning why Hollywood seemed to focus on stories steeped in gang culture and violence,” Underwood recalled. It was amidst this critical discourse that he encountered the script for *Set It Off*, which was controversially described by some as “Girlz in the Hood.” Despite the initial negative perceptions, Underwood acknowledged that the film’s narrative had much more depth, ultimately leading to his decision to take on the role.
The plot centres on a group of female friends, portrayed by Pinkett, Latifah, Fox, and Elise, who take drastic measures by robbing a bank to secure a better life for themselves and their families. The film resonates with many for its portrayal of female empowerment and struggle against socioeconomic hardships.
Vivica A. Fox, speaking at an earlier engagement while co-hosting *Entertainment Tonight*, celebrated the legacy of the film, emphasising the historic milestone they achieved together as a cast. Reflecting on the hard work that went into the production, she praised director F. Gary Gray for his commitment to rendering a storyline that felt both authentic and relatable. Under his direction, the cast was encouraged to engage in rewriting scenes to maintain the film’s emotional integrity, resulting in a film that was compelling and, at times, profoundly affecting.
Fox highlighted the audience’s emotional reactions during screenings, recalling that many viewers walked out in tears, emotionally impacted by the narrative, and often returned for repeat viewings. The film, with its intricate blend of action, drama, and social commentary, struck a chord with audiences, contributing to its enduring relevance.
As the anniversary approaches, a renewed interest in *Set It Off* invites discussions not only about its cinematic merits but also its impact on representation in the film industry. Underwood’s reflection is particularly pertinent given the current climate in Hollywood, where the presence of diverse voices continues to evolve.
With conversations about racial representation and diversity becoming ever more prominent, *Set It Off* stands as a historical marker that shows how far the industry has come, and serves as a reminder of the ongoing journey towards inclusivity in filmmaking. As Underwood celebrates the film’s legacy, it is clear that *Set It Off* will continue to inspire new generations of filmmakers and audiences alike.
For many, the film remains a key cultural touchstone, illustrating not only the talent of its cast but also the complexities of life that each character navigates. As the 30th anniversary draws near, fans and new viewers alike will undoubtedly revisit this cherished classic, reflecting on its significance in both film history and contemporary social dialogues.
