John Mulaney, A Toast to His Midwestern Roots in New Beer Advertisement
:max_bytes(150000):strip_icc():format(jpeg)/john-mulaney-years-111025-2-5216f80de8664a53aa6b1f13a1bec10a.jpg)
John Mulaney, the renowned comedian, is celebrating his Midwestern heritage in a unique way as he stars in a new advertisement for Years Beer, a non-alcoholic beer brand. The exclusive campaign, which marks Mulaney as a part-owner and creative director of Years Beer, highlights his iconic blend of humour and nostalgia for Chicago and the Midwest.

In this groundbreaking national ad, John Mulaney brings his trademark wit and charm to the forefront as he lounges on a lawn chair, sipping on a can of Years Beer. The ad captures Mulaney’s humour as he jokes about his wife’s reaction to finding him enjoying the non-alcoholic beverage. With a touch of Chicago/Michigan/Wisconsin flair, Mulaney exudes a genuine and relatable vibe throughout the commercial.

The collaboration between John Mulaney and Years Beer showcases a deeper connection beyond just a business partnership. Mulaney, who has been open about his journey to sobriety, infuses personal meaning into the brand’s ethos and aesthetic. From the design of the can to the overall branding, each aspect is carefully crafted by a dedicated team that shares Mulaney’s vision for authenticity.
For John Mulaney, Years Beer represents more than just a beverage – it symbolises a way to cherish familiar moments and experiences without the need for alcohol. As someone who appreciates the nostalgia of Midwestern life, Mulaney sees Years Beer as a reminder of simpler times spent with loved ones, whether it’s fishing with grandpa or hanging out in a friend’s backyard.
The proximity of Years Beer’s operations to Mulaney’s childhood home adds an extra layer of significance to his involvement with the brand. As the first comedian set to headline Wrigley Field next summer, Mulaney’s journey comes full circle as he reflects on enjoying a similar type of beer in his youth, now able to relish it as a sober adult.
Whether it’s a casual get-together or a festive occasion like Friendsgiving, John Mulaney describes Years Beer as “beer energy without the beer”, catering to those who seek a mature and enjoyable drink without the effects of alcohol. The diverse range of offerings from Pilsner to Belgian Witbier ensures there is a suitable option for every gathering, embodying the spirit of camaraderie and celebration.
In a rapidly changing landscape where more Americans are opting for non-alcoholic alternatives, Years Beer stands out not only for its quality but also for its ability to evoke a sense of comfort and familiarity. John Mulaney’s association with the brand further solidifies its appeal, resonating with individuals who value genuine connections and genuine experiences.
As John Mulaney continues to make strides in his career and personal journey, his partnership with Years Beer embodies a celebration of authenticity, humour, and the enduring spirit of the Midwest. Through this innovative collaboration, Mulaney invites audiences to raise a toast to cherished memories and new beginnings, all while savoring the essence of his Midwestern roots in every sip of Years Beer.
