Teddy Swims, the Grammy-nominated singer, is making headlines as the ‘sexy guy’ in a new campaign for Booking.com. In an exclusive interview with PEOPLE, he reveals details about his collaboration with the travel booking platform and the exciting experiences he has in store. Swims has teamed up with Booking.com for the “This Guy Books” campaign, which offers five lucky winners the opportunity to have him as a personal travel concierge, win $10,000 in Booking.com credit, and enjoy a unique experience in Chicago with the artist.
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The essence of the campaign, according to Swims, revolves around the concept of taking charge and being confident, especially when it comes to planning trips for loved ones. Swims emphasises the importance of booking travel as not only a logistical task but also as a gesture of care and intimacy. The artist acknowledges the significance of being proactive in making travel plans and views it as a way to show love and thoughtfulness towards a partner.
Booking.com’s data indicates that a significant number of women find it appealing when their partners take the lead in booking trips. Swims finds this statistic interesting and relatable, given his frequent travels. The campaign aims to challenge traditional gender roles and stereotypes by portraying the act of booking a trip as a desirable and attractive quality in a man.
Through this partnership, Swims had the opportunity to bring his charisma and charm to the forefront, adding a touch of humour and playfulness to the campaign. The artist shares his excitement about the creative process and filming of the commercial, where he embraced his suave persona in a robe, embodying the essence of the “sexy guy” image portrayed in the campaign.
As part of the unique experience offered by Booking.com, five lucky couples will have the chance to meet Swims in person, receive his guidance in booking their dream trip, and enjoy a romantic getaway in Chicago. The package includes a stay at a Booking.com property, a private meet-and-greet with Swims, holiday performance tickets, romantic dinners, and other exclusive perks to create a memorable experience for the winners.
Reflecting on his collaboration with Booking.com, Swims expresses his admiration for the team’s creativity and enthusiasm. He commends the company for their innovative approach to the campaign, which resonates with his own sense of humour and style. Swims describes the collaboration as one of his favourite projects to date, highlighting the fun and cheeky nature of the campaign that sets it apart from conventional advertising.
Overall, the partnership between Teddy Swims and Booking.com showcases a fresh and engaging take on travel booking, challenging stereotypes and celebrating the joy of planning and experiencing new adventures. With Swims as the face of the campaign, the message of confidence, thoughtfulness, and spontaneity shines through, inviting travellers to embrace the excitement of planning their next getaway with style and flair.