Dwyane Wade, the retired NBA star, recently spoke exclusively to PEOPLE about his self-care journey and how it compares to his wife Gabrielle Union’s routine. Wade, now the face and global ambassador of Intuition by Aramis, shared insights into his newfound focus on personal wellness and beauty post-retirement.
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During his illustrious 16-season career in the NBA, Wade’s primary focus was on winning and success on the court. However, since retiring, he has shifted his attention to prioritising self-care and exploring new avenues beyond basketball. As a husband and father of five, Wade now finds success in nurturing his personal well-being and collaborating with brands like Intuition by Aramis.

Wade explained his long-standing interest in fragrances and how being the face of Intuition by Aramis aligns with his values. He described the scent as reflecting intuition and trusting one’s instincts, something he resonates with on a personal level. Wade also shared how fragrance adds to his “inner confidence” and brings out his unique style and swagger.

Beyond personal scent, Wade emphasised the importance of incorporating other self-care practices into his routine. Lavender-infused products, such as those in the Intuition line, play a significant role in helping him relax and enhance his overall well-being. Wade’s dedication to self-care has deepened since his retirement, with an expanding list of beauty and wellness rituals.
Engaging in open conversations about wellness with both men and women has influenced Wade’s approach to self-care. He highlighted the importance of mental and spiritual wellness, noting how such discussions have contributed to his growing confidence. Wade acknowledged the traditionally overlooked self-care practices for men and emphasised the need for prioritising personal well-being.
Despite his focus on self-care, Wade humbly admits that his wife, Gabrielle Union, surpasses him in the dedication to self-care routines. He praised Union for her extensive regimen, acknowledging that he does not come close to matching her commitment. Wade’s journey towards prioritising self-care serves as an inspiration for men to embrace holistic well-being practices.
As Wade continues to navigate his post-retirement lifestyle, his dedication to self-care remains unwavering. Through a multi-step routine encompassing various practices like therapy, yoga, workouts, and skincare, he underscores the importance of self-prioritisation. Wade’s openness about his self-care journey encourages others to explore and embrace holistic wellness practices.
In conclusion, Dwyane Wade’s evolving relationship with self-care post-NBA career reflects a broader cultural shift towards prioritising personal well-being. His collaboration with Intuition by Aramis and his candid insights into self-care serve as a reminder for individuals, regardless of gender, to invest in their holistic wellness. Wade’s story highlights the transformative power of self-care in nurturing a fulfilling and balanced lifestyle.
