Tyla and Pandora Join Forces to Release Limited-Edition Charm for Fans
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Tyla recently collaborated with Pandora to create a limited-edition charm in celebration of her dedicated fanbase. The new Tyla Tyger Charm, a special piece co-designed by the global superstar herself, pays homage to her supporters known as the Tygers. This latest collection, priced between $75 and $95, marks the continuation of Tyla’s partnership with the renowned jewellery brand that commenced back in April.
In a recent interview exclusively with PEOPLE, Tyla shared her excitement about the collaborative project, along with insights into her upcoming ventures including her Asia tour and red carpet glamour. The Grammy-winning artist expressed her thrill at the idea of fans being able to adorn themselves with a charm that she co-created. Tyla remarked, “Knowing that my Tygers will be able to go to a store and have one that I have, we will all be matching all over the world, it’s such a cute thing for me.”
The Tyla Tyger Charm, as officially named, features Tyla’s signature and a detailed tiger motif on a double-sided design. Available in sterling silver for $75 and 14K gold-plated for $95, each charm comes neatly packaged in a Pandora Styled by Tyla box. The entire collection is exclusively available online in North America, making it a sought-after item for fans worldwide. Tyla expressed her appreciation for the collaborative design process with Pandora, highlighting the brand’s openness to experimentation and creativity.
Pandora jewellery has been a staple in Tyla’s fashion choices, evident during high-profile events like the 2025 MTV VMAs where she accessorised her outfit with pieces from Pandora’s Talisman Collection. Whether she’s gracing the red carpet or enjoying downtime at home, Tyla’s fashion choices are a blend of self-expression and comfort. She emphasised that her stage outfits are all about creating a visually captivating experience for her audience, striving to entertain and inspire through her performances.
As Tyla gears up for her We Wanna Party Tour set to kick off in Tokyo on Nov. 11 and conclude in Singapore on Dec. 5, she shared tidbits about her pre-show routines and mindset. Reflecting on her tour preparations, Tyla emphasized the importance of self-affirmation and gratitude before hitting the stage. She teased fans with hints of an experimental approach to her upcoming tour, promising an effortless and enjoyable experience for concert-goers.
With a signature style that effortlessly blends glamour and individuality, Tyla’s collaboration with Pandora has brought forth a unique charm that resonates with her fans worldwide. As the singer continues to make waves in the music industry and beyond, her partnership with the iconic jewellery brand adds a touch of sparkle to her dedicated following. Stay tuned for more updates on Tyla’s music, fashion, and upcoming tour adventures.