Hailey Bieber, the model and entrepreneur, recently shared her intentions to safeguard the majority of the money she earned from the sale of her renowned beauty brand, Rhode, for the benefit of her 14-month-old son, Jack Blues. In a candid interview with WSJ. Magazine for the Innovators issue, Hailey discussed how the sale transformed her brand into a $1 billion success story. Married to musician Justin Bieber, Hailey expressed her desire to secure the funds from the sale for her son’s future. She stressed the need to be prudent in handling such a substantial amount of money and mentioned her plans to make wise investments with it.
:max_bytes(150000):strip_icc():format(jpeg)/hailey-bieber-wsj-5-101425-cbb453b09d6f4a3cbc0cbdc2a69543bc.jpg)
The acquisition of Rhode by e.l.f. Beauty on May 28 marked a significant milestone for Hailey. Despite the sale, she will retain her role as founder and take on the positions of chief creative officer and head of innovation at Rhode. This new role will see her overseeing creative aspects, product innovation, and marketing strategies. Having initially launched the brand in 2022, Hailey will also be offering her expertise as a strategic advisor to the merged companies. Her dedication to the brand’s evolution and continued success is evident in her multifaceted involvement post-acquisition.

Aside from her professional achievements, Hailey is known for fiercely protecting her son’s privacy. Together with Justin, the couple has made a conscious decision not to showcase Jack’s face on social media platforms. Hailey explained that until their child is old enough to comprehend the implications of such exposure, they prefer to shield him from the public eye. While they occasionally share glimpses of Jack from behind, the couple prioritizes safeguarding his identity and allowing him to enjoy a childhood free from constant scrutiny.

In a recent Instagram post, Hailey delighted fans with a series of snapshots capturing Jack’s preparations for Halloween, affectionately dubbed “Jacktober.” The images featured the tot engaging in festive activities, such as admiring Halloween decorations and sporting a sweatshirt bearing Justin’s image from his early music career. The couple’s commitment to creating special family moments was further highlighted through previous posts showcasing Jack’s camp-themed first birthday celebration, reinforcing their dedication to cherishing these milestones offline.
Hailey’s dedication to balancing her professional success with her commitment to family life is commendable. As a proud mother and accomplished entrepreneur, she navigates the complexities of parenthood and business with grace and intentionality. Her decision to safeguard the proceeds from the sale of her brand for her son’s future exemplifies her thoughtful approach to financial planning and underscores her priorities as a parent. By prioritizing her son’s well-being and future prospects, Hailey sets a poignant example of responsible wealth management and parental foresight in the public eye.
Hailey’s ability to navigate the demands of entrepreneurship and motherhood with equal fervor exemplifies her multifaceted talents and unwavering dedication to her family. As she continues to champion her brand’s growth and innovation post-acquisition, her role as a committed parent remains central to her identity and decision-making. Hailey’s journey serves as an inspiration to aspiring entrepreneurs and parents alike, showcasing the harmonious coexistence of personal fulfilment, professional success, and familial devotion in her life.
