Bad Bunny Reveals His Mother’s Unfiltered Reaction to His Viral Calvin Klein Underwear Ad

Bad Bunny’s Mother’s Unexpected Response to His Viral Calvin Klein Underwear Campaign

Puerto Rican sensation, Bad Bunny, caused quite a stir earlier this year when he stripped down to his underwear for a steamy Calvin Klein ad campaign. The singer’s collaboration with the iconic brand in March went viral, capturing the attention of fans worldwide. Recently, on the July 22, 2025 episode of ‘The Late Show with Stephen Colbert,’ Bad Bunny opened up about his family’s reaction to the racy photos that took the internet by storm. The host, Stephen Colbert, didn’t miss the opportunity to delve into the singer’s personal life and asked him about his family’s thoughts on the daring campaign.

Colbert pulled out two shots from the Calvin Klein ad featuring Bad Bunny in the brand’s signature white boxer briefs and inquired about his family’s reaction. In response, the 31-year-old musician shared an unexpected revelation about his mother’s response. Contrary to what one might expect, Bad Bunny disclosed that his mother was not taken aback by his bold choice to pose for Calvin Klein in such revealing attire. In fact, he humorously mentioned that his mother was well aware that he is a good-looking guy, and the ad did not surprise her in the least.

The Grammy-winning artist’s Calvin Klein campaign, directed and photographed by Mario Sorrenti, showcased him in a series of striking images promoting the Icon Cotton Stretch underwear from the brand’s Spring 2025 collection. Shot in his home country of Puerto Rico, the campaign captured Bad Bunny in a raw and authentic light, exuding confidence and style. The singer confidently flaunted the classic boxer brief style in black and white, along with pairing them with Calvin Klein’s classic white tank top in other shots.

Expressing his gratitude for being a part of the iconic brand’s campaign, Bad Bunny shared his excitement about the project coming to life and emphasized the significance of shooting the campaign in Puerto Rico. The singer’s involvement in the Calvin Klein campaign marked a special moment in his career, adding to his list of achievements and collaborations in the world of fashion and music. The campaign not only showcased Bad Bunny’s unique style and charisma but also resonated with fans globally, cementing his status as a trendsetter and cultural icon.

Bad Bunny’s appearance on ‘The Late Show with Stephen Colbert’ provided a glimpse into his personal life and the supportive relationship he shares with his family. The singer’s candid and light-hearted response to Colbert’s question about his mother’s reaction to the Calvin Klein ad further endeared him to his audience, showcasing his down-to-earth personality and sense of humour. As one of the most influential figures in music and fashion, Bad Bunny continues to push boundaries and redefine norms, captivating audiences with his creativity and authenticity.

In an industry where image and perception play a significant role, Bad Bunny’s willingness to embrace vulnerability and self-expression through his partnership with Calvin Klein sends a powerful message of self-confidence and individuality. The singer’s ability to resonate with fans on a personal level, combined with his artistic talent and charisma, has solidified his position as a trailblazer in the entertainment industry. As fans eagerly anticipate Bad Bunny’s next projects and creative endeavours, his recent appearance on ‘The Late Show’ serves as a reminder of the artist’s enduring appeal and his unwavering commitment to artistic integrity and authenticity.