Meghan Markle is Expanding Her Brand to Include Hotels and Restaurants
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The Duchess of Sussex, Meghan Markle, is reportedly making moves to broaden the reach of her As Ever brand by venturing into the hospitality industry. According to a report by The Sun on June 8, Meghan is in the process of trademarking As Ever for “hospitality services.” This expansion into hospitality services encompasses various offerings related to accommodations, dining experiences, and service aspects within the hotel, restaurant, and tourism sectors.
Meghan Markle, aged 43, has yet to officially confirm this development, as a spokesperson for the Duchess has not responded to requests for comment from PEOPLE. However, the potential move into the hospitality sector aligns well with Meghan’s enduring passion for food and hosting. Her Netflix series, “With Love, Meghan,” which premiered in March and is set to return for a second season this fall, prominently features cooking and entertaining, with Meghan describing feeding others as her “love language.”
The first episode of “With Love, Meghan” showcased products from her As Ever brand, and the Duchess’s initial collection of food products sold out within a mere 45 minutes of its launch on April 2. In an exclusive interview with PEOPLE, Meghan shared insights into the challenges and triumphs of establishing a business, highlighting the importance of learning from mistakes and embracing the growth process.
Through her podcast, “Confessions of a Female Founder,” and her activities on social media, especially Instagram, Meghan has been candid about her journey as an entrepreneur, emphasizing her identity as a businesswoman rather than an influencer. Despite the buzz surrounding her various ventures, Meghan remains focused on her entrepreneurial endeavours and her commitment to building a brand with authenticity and purpose.
Over the weekend, Meghan teased followers with an Instagram post from her As Ever venture, captioned “So excited for all the good to come! Running into the weekend like 🌊”. This post hints at the anticipation surrounding Meghan’s foray into the hospitality sector and sets the stage for what promises to be an exciting new chapter in her burgeoning brand.
As Meghan Markle continues to make strides in expanding her As Ever brand, fans and industry observers eagerly await further updates on her venture into hotels and restaurants. With her dedication to quality, innovation, and meaningful experiences, Meghan’s entry into the hospitality sector is poised to make waves and cement her position as a multifaceted entrepreneur and tastemaker to watch. It remains to be seen how Meghan will infuse her signature style and values into this new endeavour, but one thing is certain – the Duchess of Sussex is poised to leave her mark on the hospitality industry in a distinctly royal fashion.