Tom Holland’s Non-Alcoholic Beer Brand Introduces ‘Double Tasty’ Flavor
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Tom Holland, well-known for his role as Spider-Man, has ventured into the realm of non-alcoholic beverages with his beer brand Bero. Recently, the brand unveiled a new flavour named Double Tasty, described as a West Coast-style IPA. This latest addition follows the initial Bero lineup introduced to the market in October. Notably, the launch of Double Tasty coincides with the actor’s 29th birthday, adding a personal touch to the release.
The announcement of Double Tasty by Bero was met with excitement, with the brand highlighting it as a bold and hop-forward offering within their product range. Featuring signature notes of citrus and pine, Double Tasty joins the existing collection that includes a pilsner, a hazy IPA, and a wheat beer. According to a press release shared by Bero with PEOPLE, the beer pays homage to both British and American brewing traditions, combining precision with character.

Having had the opportunity to sample the new brew, the team at PEOPLE was pleasantly surprised by its resemblance to a traditional IPA. Despite being non-alcoholic, Double Tasty impressed with its foamy appearance upon pouring and the authentic aroma associated with IPAs. The beer’s flavours were enhanced by a touch of hop extract, delivering a refreshing blend of citrus and pine with each sip.

Tom Holland’s involvement in the creation of Bero’s non-alcoholic beers stems from a desire to offer inclusive options for consumers. Reflecting on his own journey, Holland expressed the importance of providing a premium choice that aligns with various lifestyles and social settings. The expansion of the Bero lineup with Double Tasty signifies a step towards offering consumers more variety and enhancing their overall experiences.
In an interview with Forbes, Holland shared his personal connection to the non-alcoholic beer market, emphasising its significance in his journey towards sobriety. He noted that having access to non-alcoholic alternatives, like Bero, could have made his initial sober year more manageable. This insight into his motivation to create the brand sheds light on the actor’s commitment to promoting inclusivity and enjoyment through unique beverage options.
To celebrate the launch of Double Tasty, Bero plans to host events in major cities such as New York City, Los Angeles, and London. The new flavour is currently available for purchase on BERObrewing.com in a convenient six-pack format, joining the existing lineup in a twelve-pack selection. With Target set to be the first national retailer offering Double Tasty, consumers nationwide can anticipate its availability in various outlets soon.
In conclusion, Tom Holland’s venture into the non-alcoholic beer market with Bero and the introduction of Double Tasty demonstrate a dedication to quality and innovation. By blending traditional brewing techniques with contemporary flavours, Bero continues to make its mark in the beverage industry, catering to a diverse audience seeking distinctive alcohol-free options.
