Jasmine Tookes and Sabrina Castenfelt Launch Brunel Beauty Line
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Jasmine Tookes, a well-known model, and entrepreneur, recently stepped into the beauty industry alongside Sabrina Castenfelt with the launch of their new beauty brand, Brunel. The duo unveiled a range of three wellness-inspired body oils that were carefully formulated with the assistance of artificial intelligence to enhance their self-care properties.
Tookes revealed that despite being approached numerous times over the past 15 years with opportunities in the beauty sector, it wasn’t until she teamed up with Castenfelt that the vision for Brunel truly came to life. The two women identified a gap in the market and felt it was the perfect time to introduce Brunel to the world, combining Castenfelt’s business acumen with Tookes’ radiant skin expertise.
Together, they recognised that body oils were often overlooked in the beauty industry. Leveraging Tookes’ reputation for glowing skin and Castenfelt’s analytical skills, they co-founded Brunel with the goal of infusing wellness and mindfulness into their beauty routines, utilising AI technology to enhance their formulations.
The initial product line includes the Awakening Body Oil, the Renewal Body Oil, and the Golden Hour Glow Body Oil. Each oil is uniquely crafted to cater to different skincare needs, such as hydration, protection against environmental stressors, relaxation, and skin brightening, providing consumers with a holistic self-care experience.
Tookes made a splash with Brunel’s Golden Hour Glow Body Oil at the 2025 Met Gala, subtly showcasing the brand’s debut at the prestigious event. The product, infused with caffeine for a luminous glow, received rave reviews from Tookes herself, who highlighted its ability to enhance her features with a natural radiance.
In a candid conversation with PEOPLE, Tookes and Castenfelt discussed their inspiration behind Brunel and the innovative approach they took in modernising body oils through the use of the IFF Scentcube™ Algorithm, an AI-powered tool that fine-tunes the self-care essence of their brand.
When questioned about the decision to focus on body oils instead of traditional makeup for the brand’s launch, Tookes emphasised the oversaturation of the makeup market and expressed a desire for Brunel to make a unique entrance into the beauty industry. Castenfelt echoed this sentiment, underscoring the importance of body care and the ritualisation it brings to daily self-care routines.
Brunel’s scent creation process incorporated advanced AI technology to curate fragrances that evoke specific moods and sensations in users. The careful selection of ingredients and scents, combined with AI analysis, ensured that each body oil was not only effective in skincare but also indulgent in its sensory experience.
Looking ahead, Tookes and Castenfelt hope that Brunel’s products will instil confidence in their customers, drawing from personal experiences and childhood memories of self-care rituals. With a blend of cutting-edge technology and timeless beauty practices, Brunel aims to redefine the beauty landscape and empower individuals to embrace their uniqueness through mindful skincare routines.
As the beauty industry continues to evolve, collaborations like Jasmine Tookes and Sabrina Castenfelt’s partnership with Brunel set a new standard for inclusive, innovative, and purpose-driven beauty brands. In a world where self-care and wellness are paramount, Brunel emerges as a beacon of authenticity and empowerment, inviting consumers to embark on a journey of beauty and self-discovery.