**Brach’s Launches Exclusive Ode to Candy Corn Perfume Just in Time for Halloween**
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As autumn descends and Halloween approaches, Brach’s has introduced a unique fragrance that is sure to delight candy lovers. The limited-edition perfume, aptly named Ode to Candy Corn, aims to encapsulate the nostalgic essence of this iconic fall sweet. Set to launch on 1st October at 7 p.m. ET, the perfume can be purchased for $22, with details available on the dedicated website for candy corn enthusiasts.
The fragrance features a blend of creamy vanilla, spun sugar, and honey, drawing inspiration from the beloved tri-coloured confection that has been a staple during Halloween celebrations for generations. Brach’s describes the scent as a tribute to both the season and the cherished memories associated with the treat that many grew up enjoying or trading with friends.
Each 1.7 oz. bottle of Ode to Candy Corn is designed to capture the spirit of the season and pairs exceptionally well with a classic bag of Brach’s candy corn. Despite a quick sell-out of the initial stock released on the first day of autumn, fans can look forward to a second and final release in early October.
Founded in Illinois, Brach’s is the leading provider of candy corn in the United States, a title it has held firmly in the market. The origins of candy corn date back to the 1880s, where it was first produced under the name “Chicken Feed” by a confectioner in Philadelphia. The treat gained national recognition when it was manufactured by the Goelitz Confectionery Company, now known for its Jelly Belly brand, in 1898.
Today, Brach’s, which operates under the Ferrara Candy Company umbrella, is responsible for producing an astonishing 7 billion pieces of candy corn annually. This figure underscores Brach’s dominance in the candy corn market, with the company reportedly representing a significant 85% of the industry during the Halloween season.
In addition to the new perfume, candy corn is being creatively incorporated into a variety of unexpected culinary offerings. Notably, Tombstone, a well-known frozen pizza brand, has unveiled a specialty pizza featuring candy corn. This quirky product blends the flavours of their traditional pizzas with the much-loved autumn treat, marketed as a “deliciously daring trick-or-treat combo.”
Tombstone’s new pizza line includes two distinctive options: one topped with pepperoni and the other with five cheeses, both adorned with candy corn. This innovative pairing reflects a growing trend of integrating traditional sweets into savoury dishes, enhancing the Halloween experience.
As the lead-up to Halloween unfolds, Brach’s new perfume offers a unique way for fans to indulge in their love for candy corn. The launch promises to appeal to both nostalgic consumers and those who appreciate inventive fragrance options. Whether it’s through the scent of the perfume or indulging in various candy-infused treats, it’s clear that candy corn continues to hold a special place in seasonal celebrations.
For those eager to be among the first to experience the fragrance, they are encouraged to mark their calendars for the second release on 1st October, as supplies are expected to be limited. The launch is a testament to the enduring popularity of candy corn and the creativity surrounding its various adaptations in modern culture.