Actor Cooper Koch has recently made headlines for baring more than just his abs in a revealing Calvin Klein campaign. The 28-year-old, best known for his role in Ryan Murphy’s Monsters: The Lyle and Erik Menendez Story, has emerged as the new face of Calvin Klein, starring in the brand’s latest campaign showcasing the Icon Cotton Stretch underwear line. The steamy ad, directed and photographed by Mert Alas, not only features the CK skivvies but also puts Koch’s sculpted physique on full display in a display of confidence and sensuality.
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In a recent interview with Esquire, the Golden Globe nominee shared his experience shooting the campaign, describing it as both fun and exhausting. Koch revealed that he had a trainer on set guiding him through weightlifting, push-ups, and workouts to maintain his pumped-up look throughout the shoot. Despite the physical demands, Koch expressed gratitude for the opportunity, emphasising how enjoyable the experience was for him.
Music played a significant role in setting the mood for the shoot, with Koch mentioning that Madonna’s music was a constant presence on set. The actor shared how the changing environments and set-ups, combined with the energetic atmosphere, kept him excited and engaged throughout the session. Additionally, water elements added a dynamic twist to the shoot, further enhancing the visual appeal of the campaign.
Apart from the underwear line, Koch’s collaboration with Calvin Klein extends to highlighting the brand’s classic denim styles. The actor confessed his fondness for denim, citing it as his go-to choice for daily wear. He even reminisced about a pair of jeans he wore on the set of Monsters, praising their flattering fit and how they accentuated his posterior, reminiscent of the ’80s style where everyone’s “butts looked great.”
Koch joins a roster of prominent figures who have recently fronted Calvin Klein campaigns, including Jeremy Allen White, Idris Elba, Michael B. Jordan, and Bad Bunny. The brand’s strategic choice of faces has garnered significant media impact, with Bad Bunny’s campaign reportedly generating $8.4 million in media impact value within a span of 48 hours, as reported by Launchmetrics. Koch’s involvement in the campaign signifies Calvin Klein’s ongoing commitment to showcasing diverse talents and personalities.
Beyond his modelling endeavours, Koch has also been making waves in the fashion scene, attending Calvin Klein’s fashion show in New York City earlier this year. His sartorial choices have been praised, with the actor effortlessly pulling off a monochromatic brown ensemble, complete with a leather jacket, trousers, and boots, reflecting his versatile style and fashion sensibilities.
With his striking presence and captivating charm, Cooper Koch’s collaboration with Calvin Klein marks a new chapter in his career, solidifying his status as a multifaceted talent in the entertainment industry. As the campaign continues to make waves in the fashion world, fans eagerly anticipate what the future holds for the rising star and his burgeoning partnership with the iconic brand.