Paris Hilton Introduces Parivíe, Her New Skincare Collection: ‘My Pride and Joy’
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Paris Hilton, the renowned socialite, and businesswoman, has ventured into the world of celebrity skincare with the launch of her latest line, Parivíe. In an exclusive conversation, Hilton shares with PEOPLE details about her new collection.
Parivíe includes a range of six versatile products formulated with premium ingredients, including an innovative AI-generated peptide. The collection is a reflection of Hilton’s signature style, featuring luxurious packaging in pink and iridescent tones. Hilton expressed her enjoyment in the creative process, stating that she loves designing mood boards. The product names, such as “That’s Radiant Daily Purifying Cleanser” and “That’s Firm Contouring Neck Cream,” pay homage to Hilton’s iconic catchphrase, “that’s hot.”
The skincare line aims to empower women by providing multitasking products that prioritize quality ingredients. With pricing ranging from $38 to $125, Parivíe offers a variety of options for consumers. One standout product, “That’s Tight Plumping Vitality Serum,” includes Infinite Youth Technology, an AI-discovered peptide designed to improve skin elasticity, reduce blemishes, and promote an overall radiant complexion.
Despite having over 20 brands in her portfolio, Hilton declares Parivíe as her personal project. Unlike her previous skincare venture, Pro D.N.A., which was part of a licensing agreement, Parivíe is a product of Hilton’s dedication and vision. She has been intricately involved in developing every formula, drawing from her extensive skincare experiences worldwide.
Paris Hilton attributes her skincare knowledge to her upbringing, where her mother instilled the importance of skincare routines early in her life. She now imparts these practices to her own children, who are already familiar with skincare rituals. Hilton has even set up a wellness center and spa, named the Sliving Spa by Parivíe, in her home to ensure her family has access to top-of-the-line skincare treatments.
As she steps into this new chapter of her career, Hilton reflects on her influence on pop culture and the fashion industry. Known for her bold and avant-garde fashion choices that have often set trends, Hilton acknowledges her unique sense of style. While reminiscing about past outfits, she mentions that her only regret is going overboard with a particular Dutch-themed ensemble.
Parivíe is now available for purchase, offering consumers a chance to experience Hilton’s skincare vision firsthand. With a blend of luxury and quality, the collection embodies Hilton’s dedication to creating products that not only feel good but also deliver effective skincare results.
Paris Hilton’s foray into the skincare world with Parivíe marks a significant milestone in her entrepreneurial journey. As she continues to expand her business empire, Hilton remains focused on creating products that reflect her personality and cater to the evolving needs of her audience.