Meghan Markle has taken a bold step in rebranding her company, sharing that the old name ‘American Riviera Orchard’ was just ‘word salad.’ In a recent episode of her podcast, ‘Confessions of a Female Founder with Meghan,’ the Duchess of Sussex revealed the journey behind renaming her company to ‘As ever.’ The decision to change the brand’s name came after partnering with Netflix for her TV show, ‘With Love, Meghan’ and her lifestyle brand.
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The initial concept of ‘American Riviera Orchard’ was introduced by Meghan Markle in 2024, but she later found the name to be convoluted. Describing it as a ‘word salad,’ she decided to revert to the name ‘As ever,’ which she had held closely since 2022. Meghan shared that the rebranding process allowed her to work quietly and diligently on shaping the company’s identity without external distractions.
Acknowledging the challenges of navigating through the rebranding journey, Meghan expressed her gratitude for the support she received during the process. She mentioned that the experience was a learning curve for her, emphasizing the importance of making mistakes and allowing room for growth. Despite the initial focus on culinary products, Meghan aims to expand ‘As ever’ into the realms of home decor, hospitality, and other offerings.
Looking ahead, ‘As ever’ plans to introduce new seasonal items, showcasing a diverse range of products beyond just food-related items. The brand’s expansion reflects Meghan’s personal touch and vision, aiming to create a collection that resonates with her essence. Prince Harry, Meghan’s supportive husband, expressed his pride in her endeavours and continues to stand by her side as she explores new opportunities.
The couple’s commitment to empowering each other in their respective ventures is evident, with Prince Harry recently commending Meghan’s success in rebranding her company. As ‘As ever’ continues to evolve, Meghan remains dedicated to offering products that reflect her values and creative expression. The Duchess’s passion for authenticity and innovation shines through in her work, setting the stage for further growth and development within her brand.
The journey of rebranding ‘As ever’ serves as a testament to Meghan Markle’s resilience and determination in pursuing her entrepreneurial dreams. By sharing her experiences and insights, she inspires others to embrace change and overcome challenges with grace and perseverance. As the brand continues to flourish under its new identity, Meghan’s entrepreneurial spirit and creative vision are poised to leave a lasting impact on the industry.