Inside Coachella’s Most Exclusive Red Bull Mirage Experience
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Coachella’s debut of the Red Bull Mirage was a buzzing hub for A-list celebrities like Cardi B, Emma Roberts, Lisa, and Tom DeLonge during the festival’s first weekend. Situated at the heart of the festival grounds in Indio, California, the 200,000 square-foot Red Bull Mirage was a striking structure that attracted a plethora of star-studded attendees.

Despite temperatures soaring over 100°F during the music-filled weekend, the Red Bull Mirage provided a cool oasis for the stars within its multi-level setup, housed in a massive pyramid frame. Celebrities flocked to the space, with Emma Roberts being among the first notable names to explore the installation on the festival’s opening day. Concert-goers were treated to an air-conditioned lounge on the Mirage’s second floor, offering respite from the heat and crowds, and Emma Roberts effortlessly rocked a Coachella chic ensemble.
Charli D’Amelio and her entourage also made an appearance on Friday night, enjoying complimentary delicacies from Nobu at the festival’s exclusive dining venue on the Mirage’s first floor. Curated by the renowned Chef Nobu Matsuhisa, the omakase experience featured Japanese-Peruvian dishes and gourmet selections from the luxury restaurant, with reservations priced at $350 per person.
Nobu’s menu at the Red Bull Mirage featured an array of delectable options, including chilled edamame, miso dry salmon, rock shrimp tempura, assorted sushi rolls, and a variety of nigiri selections. The dining experience was complemented by custom cocktails mixed with various Red Bull Energy Drink flavours. The Mirage’s prime location offered guests panoramic views of the festival grounds and live entertainment from the Quasar Stage.
The Red Bull Mirage became the go-to spot for top talents with curated DJ sets throughout the weekend. DJ Joaqu.n and DJ Pee .Wee (Anderson .Paak) provided an electric atmosphere on day one and Saturday night, respectively, with Anderson .Paak spinning vinyl hits and captivating the crowd with his energy. The Mirage’s top floor was exclusively reserved for VIPs, hosting stars like Cardi B and Lisa, who enjoyed the luxury and spectacular views of Coachella.
As the first weekend of Coachella came to a close, the Red Bull Mirage continued to be a hotspot for celebrities and festival-goers, offering a unique experience for music lovers. With a fresh lineup of DJs set to perform during the second weekend, the Mirage promises to deliver another round of music, energy, and luxury. Stay tuned for more updates from this exclusive Coachella experience.
In conclusion, the Red Bull Mirage at Coachella was a must-visit destination for celebrities and music enthusiasts alike, offering a blend of luxury dining, live entertainment, and breathtaking views of the festival. The curated experience provided a unique oasis in the desert landscape, where stars mingled and enjoyed the ultimate Coachella experience.
