Robert Irwin Shares Late Father Steve’s Reaction to New Underwear Campaign
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Robert Irwin, the son of the beloved late Crocodile Hunter Steve Irwin, showcases his daring side in a new advertising campaign for the iconic Australian underwear brand, Bonds, now launching in the US. The 21-year-old star of the ‘Made for Down Under’ campaign recently spoke exclusively to People about what his father would have thought of his risqué photoshoot.

Reflecting on what his dad might say, Robert mentioned, “I thought a lot about what dad would say about this, actually. There’d be a few crikey’s thrown around!” Despite the unconventional nature of the campaign, featuring Robert in his skivvies draped with snakes and spiders, he embraced the opportunity for something new and exciting.
Known for his wildlife conservation work, Robert saw this campaign as a chance to celebrate Australia’s unique wildlife and laid-back culture. He shared, “I genuinely love ’em, but I wear my Bonds and then there’s usually a layer of khaki over the top.” Embracing the challenge, he felt honoured to spotlight the incredible wildlife of his homeland.
Having inherited his father’s passion for wildlife, Robert wasn’t nervous about baring almost all in the photoshoot. He expressed, “I’m at this point in my life where I’m trying to do as many different and random exciting things as possible.” For Robert, shedding light on his conservation efforts made the attention worthwhile, knowing it would make his dad proud.
Steve Irwin’s legacy continues to inspire Robert in his wildlife conservation projects. He fondly remembers his father as his hero and guiding light, emphasising the impact Steve had globally. Robert admires his father’s genuine drive to make the world a better place through his passion and enthusiasm for wildlife.
Robert acknowledges that there will never be another Steve Irwin, but he aims to carry forward his dad’s positivity, passion, and enthusiasm to the next generation. He describes Steve as a universal voice that motivated people around the world. The essence of Steve’s teachings, including giving 100% to everything and living with fervour, deeply resonates with Robert.
With a relaxed attitude and zest for life reminiscent of Steve’s, Robert treasures the lessons learnt from his father and aspires to embody his spirit. He shared, “If I can carry forward a little bit of that positivity, that passion, that enthusiasm to a new generation, then my job’s done.” As he continues his conservation work and embraces new challenges, Robert remains committed to honouring his father’s legacy.
Robert Irwin’s bold step in the Bonds campaign not only showcases his adventurous spirit but also pays tribute to his father’s enduring legacy. As he navigates his path in wildlife conservation and beyond, Robert channels Steve Irwin’s infectious positivity and unwavering dedication to making a difference in the world.
In conclusion, Robert Irwin’s daring photoshoot for Bonds symbolises his journey towards embracing new experiences and carrying forward his father’s remarkable legacy in wildlife conservation. Through his actions and words, Robert continues to inspire others to appreciate and protect the natural world, just like his iconic father did.
