Fashion Design Award Winner, Virgil Abloh, Remembered in ‘Make It Ours’ Exclusive
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The late, groundbreaking fashion designer, Virgil Abloh, is set to be celebrated in an upcoming biography titled ‘Make It Ours: Crashing the Gates of Culture with Virgil Abloh’. The book, penned by Pulitzer Prize-winning critic, Robin Givhan, delves into Abloh’s lasting impact on the fashion industry and beyond. Known for his trailblazing achievements, Abloh made history when he assumed the role of Louis Vuitton’s menswear artistic director in 2018, marking the first instance of a Black designer holding such a prestigious position in the brand’s almost 170-year old history. Prior to this milestone, Abloh founded the iconic fashion brand, Off-White. ‘Make It Ours’ goes beyond his personal narrative, exploring the profound effects of Abloh’s pioneering work.
Robin Givhan’s intrigue in Virgil Abloh’s fashion journey stemmed from the designer’s enigmatic success that captivated fashion enthusiasts globally. Having covered the fashion industry from numerous perspectives for decades, Givhan was captivated by Abloh’s unconventional path to success and the fervent support he received from fans. She sought to unravel the mystery behind Abloh’s rise and the collective symbolism attached to it within the fashion world. Givhan’s exploration of Abloh’s evolution aims to highlight the transformative impact of his success on the fashion landscape and sheds light on the industry’s evolution that facilitated Abloh’s exceptional narrative.
Featuring anecdotes and insights from Abloh’s inner circle, including luminaries such as designer Ozwald Boateng and musician Kanye West, ‘Make It Ours’ underlines Abloh’s emergence during a pivotal period of change in the fashion realm. The convergence of several factors including the rising prominence of menswear, the influence of social media, the significance of sneaker culture, the aftermath of George Floyd’s murder and the advantage of Abloh’s unique cultural background contributed to his meteoric ascent. Givhan’s meticulous exploration of these facets paints a comprehensive portrait of Abloh’s journey and the wider context of the fashion industry.
Beyond Abloh’s personal narrative, ‘Make It Ours’ serves as a reflection of broader societal shifts encompassing cultural, political, and economic realms. Givhan intends for readers to grasp the interconnected nature of fashion with larger societal currents and to appreciate the twists and turns of Abloh’s career. The book offers a compelling narrative that underscores the interconnectedness of fashion with wider cultural and societal dynamics, urging readers to ponder the multifaceted impact of Abloh’s legacy not merely in fashion but in broader societal trends.
Set to be released on June 24, ‘Make It Ours: Crashing the Gates of Culture with Virgil Abloh’ is now available for pre-order across various platforms. The book promises to be a riveting exploration of Abloh’s indelible imprint on the fashion world and his enduring legacy that continues to inspire and resonate with audiences worldwide. As the world anticipates the release of this exclusive biography, the fashion industry prepares to pay homage to the visionary designer whose creativity and innovation have left an indelible mark on the world of fashion.