Glen Powell Ventures into the Cooking Oil Industry with Smash Kitchen Line
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Glen Powell, best known for his role in “The Running Man,” is expanding his culinary offerings with the introduction of a new line of cooking oils through his brand, Smash Kitchen. This exclusive addition follows the successful launch of the company’s healthy and cost-effective condiments earlier this year.

With the vision to revolutionize kitchen pantries at an affordable price point accessible to all Americans, Powell, alongside co-founders Sean Kane and Sameer Mehta, has set out to make Smash Kitchen a trustworthy brand. The trio’s commitment to providing quality products free from harmful additives has resonated with consumers, leading to Smash Kitchen becoming Walmart’s most significant condiment debut in recent years.
Powell emphasises the crucial role oils play in meal preparation, stating, “If we are going to try to transform the kitchen, really change what people are eating, the first step is step one of any meal, which is the oils.” He acknowledges the common pitfalls in the cooking oil market, such as lack of transparency in sourcing and the inclusion of artificial additives, and assures consumers that Smash Kitchen’s products are single-sourced and 100% natural.
The upcoming range of extra virgin olive oil, avocado oil, and coconut oil, available in both traditional bottles and convenient spray bottles, aims to provide consumers with a wholesome start to their culinary creations. Powell is passionate about catering to health-conscious families who value both flavour and nutritional integrity in their meals. He assures that every product undergoes rigorous testing within his own family circle before reaching the market, ensuring crowd-pleasing recipes that meet high-quality standards.
Powell’s personal touch is evident in his recommendations for the new oils. He suggests using Smash’s avocado oil for enhancing meat dishes without overpowering them, while the coconut oil is perfect for preparing delectable potato-based recipes. The robust olive oil, ideal for salads, is a testament to Powell’s belief in the power of quality ingredients over quantity, advocating for a balanced approach to culinary oil usage.
As Powell continues to balance his roles at Smash Kitchen with his thriving screen career, he remains dedicated to incorporating lessons from on-set nutritionists into his business practices. His passion for sharing delicious condiments with colleagues on film sets resonates with his commitment to providing accessible, high-quality kitchen essentials through Smash Kitchen.
The launch of Smash Kitchen’s cooking oils on October 20 marks another milestone in Powell’s culinary venture, showcasing his unwavering dedication to offering affordable, healthy, and flavourful products to consumers. Whether on-screen or in the kitchen, Powell’s commitment to excellence and innovation shines through, making Smash Kitchen a brand to watch in the competitive culinary landscape.
