Jordan Hudson Seeks Trademark for ‘Gold Digger’ Amid Relationship with Bill Belichick
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Jordan Hudson, a 24-year-old former cheerleader, has made headlines by dating Bill Belichick, a 73-year-old college football coach, for over two years now. Recent reports indicate that Hudson’s company, TCE Rights Management, which she manages, has filed a trademark application for the term “gold digger,” as seen in public filing records. The application, intended for use on jewelry or key chains, is currently pending assignment to an examining attorney.

The relationship between Hudson and Belichick started in 2023, soon after Belichick ended his 16-year partnership with Linda Holliday. The couple generated significant attention, particularly after an interview with CBS News’ Sunday Morning, where Hudson firmly addressed questions about their relationship origins. Concerns were raised publicly by some players and friends regarding the dynamics of their relationship, especially given Hudson’s role as Belichick’s publicist.
Aside from their personal life, Belichick, well-known as the former coach of the New England Patriots, is preparing for his new coaching role at the University of North Carolina. The team is set to compete against TCU on September 1, marking Belichick’s debut in collegiate football coaching. Expressing his enthusiasm for collegiate football, Belichick highlighted his positive experiences with the university and the dedication of the players.
In addition to the “gold digger” trademark, TCE Rights Management has initiated trademark filings for various terms related to Belichick’s coaching venture, such as “Chapel Bill (Bill’s Version),” “No Days Off (Bill’s Version),” and “Bellecast.” These filings, dating back to April, may reflect aspects of Belichick’s career and public interactions, possibly including his differences with Patriots owner Robert Kraft.
Recent sightings of Hudson and Belichick in Chapel Hill, N.C., where they were seen in matching white outfits while holding hands, have reignited public interest in their relationship. The couple was observed carrying dinner leftovers during a leisurely stroll. It was also revealed that Hulu will feature a documentary series focusing on Belichick’s inaugural season, offering fans a behind-the-scenes look at the team’s progress and dedication.
As the public continues to speculate on the couple’s dynamic and Belichick’s coaching journey, Hudson’s playful take on their relationship through the “gold digger” trademark filing adds a light-hearted twist to the ongoing media attention. With their shared public appearances and upcoming documentary, the duo remains in the spotlight, captivating audiences with their unique story and ventures in the world of sports and entertainment.
The unfolding narrative of Jordan Hudson and Bill Belichick’s relationship, intertwined with their professional pursuits and personal endeavours, showcases a blend of youth and experience, injecting fresh perspectives into the realm of sports and celebrity culture. Their journey, marked by trademark filings, coaching milestones, and shared public moments, continues to captivate audiences, inviting them to delve deeper into the complexities of fame, relationships, and personal branding in the modern era.
