The Super Bowl is known for its iconic commercials, and Coors Light has taken a unique approach for its 2025 Super Bowl ad by featuring none other than sleepy sloths. In a refreshing twist, these notoriously slow-paced animals have been cast as the stars of the beer brand’s commercial, adding a whimsical touch to the big game. The 60-second spot, titled “Slow Monday,” showcases a group of sloth football fans attempting to navigate the challenges of the work week post-Super Bowl. The ad, created by Mischief @No Fixed Address, captures the sloths in various hilarious scenarios, such as struggling through a spin class and dozing off on the job.
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Set to The Mamas and The Papas’ classic tune “Monday, Monday,” the commercial perfectly encapsulates the sluggish feeling many experience the day after a major event like the Super Bowl. The sloths, depicted in a human-like manner, bring a light-hearted and comical vibe to the advertisement. One standout moment is when a sloth character receives a special Coors Light 12-pack featuring limited-edition Mondays Light packaging, symbolising a literal case of the Mondays. The ad cleverly plays on the idea of needing a pick-me-up after a long night of festivities, offering viewers a humorous take on post-game blues.
Marcelo Pascoa, Coors Light’s vice president of marketing, shared insights into the inspiration behind the commercial, citing the relatable feeling of having a “Case of the Mondays” after a major event. The innovative campaign not only includes the commercial but also extends to the release of limited-time packaging for Coors Light 12-packs. Additionally, fans have the opportunity to win their very own case of Coors Light to keep the party going well into the week.
Building on the theme of embracing the laid-back vibe of sloths, Coors Light has launched a “Case of the Mondays” merchandise collection. Featuring items like sweat sets, bucket hats, blankets, and pillows, the collection aims to provide fans with a fun and light-hearted way to combat the post-Super Bowl blues. This creative marketing approach highlights Coors Light’s commitment to engaging with consumers in a playful and memorable manner.
The idea for the sloth-themed Super Bowl commercial and accompanying merchandise collection originated from a simple typo by Coors Light earlier in the year. The brand inadvertently spelled refreshment as “refershment,” sparking the concept of having a humorous “Case of the Mondays” moment. This lighthearted mistake evolved into a captivating campaign that resonates with audiences by embracing the slow-paced relaxation symbolised by sloths.
As anticipation builds for Super Bowl LIX on February 9 at the Caesars Superdome in New Orleans, Coors Light’s innovative advertising approach has set a playful tone for viewers. By utilising the endearing nature of sloths and weaving it into a narrative that captures the essence of post-event fatigue, the beer brand has successfully created a memorable and entertaining commercial experience. Whether you’re a football fan or simply enjoy a good laugh, Coors Light’s 2025 Super Bowl ad is sure to leave a lasting impression.