Jordon Hudson and Bill Belichick File Trademarks for ‘Bill’s Version’ of Phrases He Said but Robert Kraft Owns

Jordon Hudson and Bill Belichick Seek Trademarks for Phrases Owned by Robert Kraft

Jordon Hudson and Bill Belichick have recently taken steps to secure trademarks for phrases that have long been associated with the New England Patriots, under the ownership of Robert Kraft. This move comes in the wake of headlines surrounding Belichick’s request for his girlfriend, Hudson, to be included in all of his work emails – shedding light on their collaborative efforts.

Trouble Cub Enterprises, led by Hudson as the CEO and founder, filed for 14 trademarks with the federal trademark office on April 3, as per documents sourced by PEOPLE. Notably, among the phrases earmarked for trademark ownership by Hudson and Belichick are iconic ones like “Do Your Job” and “Ignore the Noise,” which are currently trademarked by the New England Patriots. The duo has included “(Bill’s Version)” at the end of these phrases, drawing parallels to how Taylor Swift re-recorded her discography post its acquisition by Scooter Braun.

Currently, the New England Patriots hold the trademarks for phrases like “No Days Off,” in addition to the aforementioned ones, as listed by the federal trademark office. In seeking to trademark these under the label “No Days Off (Bill’s Version),” Hudson and Belichick are signalling their intent to reclaim ownership of these phrases.

Hudson’s gestures further hint at drawing inspiration from Swift’s approach to reclaiming her work. References to snakes in her comments and attire, along with the use of Swift’s songs like “Look What You Made Me Do” and “Vigilante S—” on social media, suggest a deliberate effort to mirror Swift’s tactics in asserting creative control and ownership. These subtle nods have not gone unnoticed by fans and followers alike.

Notably, Belichick’s tenure as head coach of the Patriots concluded in January 2024 after a remarkable 24-season stint, during which the team clinched six Super Bowl titles alongside star quarterback Tom Brady. The transition from the Kraft-owned Patriots to this new phase of reclaiming trademark ownership marks an intriguing chapter in the careers of Belichick and Hudson.

As this trademark saga unfolds, it remains to be seen how Kraft and the Patriots organisation will respond to this development. The strategic move by Hudson and Belichick to secure trademarks for phrases synonymous with the Patriots’ legacy adds an interesting layer to the ongoing narrative surrounding these iconic sports figures.

The coming days are sure to see further developments in this trademark tussle, underscoring the complexities of intellectual property ownership in the sports industry. Stay tuned for more updates as this story continues to evolve.