Irina Shayk Brings Her Confident Sex Appeal to New Donna Karan New York Campaign (Exclusive Photos)

Supermodel Irina Shayk is making a stunning return to the fashion world with her latest collaboration for Donna Karan New York. The new winter campaign, set to launch on 28 October 2023, features Shayk in a series of striking photographs taken by renowned photographer Mert Alas during the enchanting golden hour.

Shayk, who has previously graced the runway for a number of high-profile brands, showcases a variety of pieces from the winter collection, including elegant leather trench coats, chic dresses, and a dazzling sequin gown. The campaign captures the essence of New York City, reflecting the vibrancy and dynamic spirit of both the city and the modern woman.

In a recent interview with PEOPLE, Shayk expressed her admiration for Donna Karan’s vision. “Donna Karan celebrates a woman’s strength, confidence, and femininity,” she remarked, highlighting the brand’s commitment to empowering women through fashion. “Mert has an incredible instinct for capturing that spirit,” she added, emphasising the seamless collaboration between the model and the legendary photographer.

The collection is not just about clothing; it also features a range of stylish accessories designed to complement any outfit. From sophisticated totes to eye-catching clutches, these pieces are intended to seamlessly transition one’s wardrobe from day to night, making them perfect for the busy urban lifestyle.

Shayk’s signature glamour and confidence shine throughout the campaign. In behind-the-scenes shots shared exclusively with PEOPLE, she can be seen in more relaxed poses, giving fans a glimpse of her personality beyond the runway. The imagery underscores her ability to embody the collection while still staying true to herself, a quality that resonates with audiences worldwide.

This campaign follows Shayk’s recent appearance at the Victoria’s Secret Fashion Show, where she once again demonstrated her status as one of the industry’s top models. Last year, she also featured in Donna Karan’s fall-winter campaign alongside an impressive lineup of fellow models, including Claudia Schiffer, Imaan Hammam, and Liya Kebede, in celebration of the brand’s 40th anniversary.

Claudia Schiffer remarked at the time on the timeless essence of Donna Karan’s designs. “There is an innate sense of timelessness to Donna Karan that holds a personal connection for me. It embodies femininity and womanhood,” she noted, which echoes the sentiments surrounding the current campaign.

Donna Karan has a well-established history of choosing powerful women as ambassadors for its brand, reinforcing ideals of strength and sophistication. From Christy Turlington to Kate Moss, the brand has continually showcased iconic models who resonate with its vision of celebrating femininity.

For the upcoming winter season, Shayk’s captivating presence will undoubtedly contribute to the campaign’s success, bringing a fresh yet classic appeal that speaks to the brand’s core values. As fashion enthusiasts eagerly await the collection’s official debut, the anticipation is palpable, with the promise of winter wardrobes being elevated by Shayk’s powerful representation of modern womanhood.

As the winter 2026 collection gears up for release, shoppers can expect to find an array of timeless pieces that encapsulate the essence of Donna Karan New York. This campaign not only highlights Shayk’s return to modelling but also represents a continued commitment by the brand to empower and inspire women everywhere through its designs. With its unique blend of style and substance, the collection is set to define the forthcoming fashion season.