Lady Gaga is facing a legal battle against a California-based surf company, Lost International, over allegations of trademark infringement. The company claims that Lady Gaga’s use of the Mayhem logo on her latest merchandise is “nearly identical” to their own trademarked logo, which has been in use since 2015. According to documents obtained by PEOPLE magazine, Lost International filed a complaint in California district court on March 25, accusing the pop superstar of using imagery that closely resembles their trademarked logo.
:max_bytes(150000):strip_icc():format(jpeg)/LadyGaga-2025-iHeartRadio-Music-Awards-0317252-c14fafeceada40c7bf17efcf664e5665.jpg)
In response to the lawsuit, Lady Gaga’s attorney, Orin Snyder, issued a statement to PEOPLE, calling the legal action “nothing more than an opportunistic and meritless abuse of the legal system.” The surf and lifestyle brand, Lost International, asserts that they have been using the Mayhem trademark since the 1980s on various products such as surfboards, surf equipment, clothing, accessories, and in surf videos. The name “Mayhem” is reportedly the nickname of co-founder Matt Biolos.
Amid the release of Lady Gaga’s new album, also named “Mayhem,” the singer’s website has been selling T-shirts, sweatshirts, and other merchandise featuring a design that Lost International claims is very similar to their own logo. The company argues that Lady Gaga’s actions may mislead the public into believing that her products are associated with or authorized by Lost, which could potentially damage both the company and public perception.
Lost International alleges that they previously sent a cease and desist letter to Lady Gaga’s team, which was allegedly ignored. The lawsuit comes at a time when Lady Gaga’s album, “Mayhem,” debuted at No. 1 on the Billboard 200 chart, showcasing her continued success in the music industry. The singer is also gearing up for The Mayhem Ball tour scheduled to kick off in July, with 32 shows planned across Europe and North America through November.
The legal dispute between Lady Gaga and Lost International underscores the complexities of trademark infringement cases in the entertainment industry. As both parties prepare for a potential trial, the public will be watching closely to see how the situation unfolds and whether a resolution can be reached amicably. Lady Gaga’s impact on the music scene is undeniable, and this legal challenge adds an unexpected twist to her latest album release and upcoming tour.
The lawsuit serves as a reminder of the importance of protecting intellectual property rights and respecting established trademarks. With Lady Gaga’s global influence and Lost International’s longstanding presence in the surf and lifestyle market, the outcome of this legal battle could have significant implications for both parties. As fans eagerly await updates on the unfolding legal drama, the conflicting perspectives of the surf company and the pop icon continue to fuel speculation and intrigue within the entertainment industry.