Coco Rocha, the renowned supermodel, recently shared some candid insights on fashion trends and personal style during an exclusive interview at the New York Fashion Week (NYFW) Kickoff event. The event took place on 11th September 2026 at the ModernHaus SoHo, and Rocha openly discussed her views on the industry’s trends and her current projects.
:max_bytes(150000):strip_icc():format(jpeg)/Coco-Rocha-091826-cf9c2f2987ca4c7b9f76353e4c0374ce.jpg)
In her conversation with PEOPLE, the 38-year-old model revealed her thoughts on what she considers to be the most overrated aspect of fashion: trends themselves. “The most overrated fall fashion trend is the word trend,” she stated, elaborating that many current fashions are simply imitative in nature. Rocha’s stance reflects a broader belief that fashion should not be confined to seasonal trends but instead be an avenue for self-expression.
Continuing her thoughts, she encouraged individuals to embrace their unique styles rather than adhere to fleeting trends. “So don’t go for the trends, girls. Just do you,” Rocha advised, highlighting the charm of having a distinct personal aesthetic. She cited the vibrant diversity of fashion in New York City, where individual expression is celebrated: “I think it’s so cute when I see someone with a very specific look — especially in New York — people are like, ‘Yes, that’s her thing.’”
The sentiment of creative freedom is something Rocha has championed in previous engagements as well. At the 30th Annual FGI Rising Star Awards earlier this year, she expressed a similar philosophy, stating, “Whatever you want to wear, go wear it.” For her, personal style isn’t about societal expectations but is instead meant to be a source of joy and self-identity. “We are not curing cancer, we’re not changing the world,” she remarked, encouraging people to enjoy fashion regardless of whether it’s trending.
As for her current endeavours, Rocha keeps herself quite busy. She has recently completed a new season of “Project Runway Canada,” where she serves as host. Furthermore, she is working on a collaborative project with Baggallini, introducing a purse designed for the multitasking modern woman. “It’s called the Super Bagg,” she explained, indicating the design’s practical focus for women managing various responsibilities.
In addition to her collaboration with Baggallini, Rocha is gearing up to promote her own ready-to-wear fashion line, named OFF/DUTY. She expressed enthusiasm about showcasing her collection on QVC, adding yet another layer to her dynamic career. “So I’m very excited. Lots going on,” she remarked, emphasising her commitment to balancing her professional pursuits with her life as a mother of three.
Rocha’s comments come at a time when the fashion industry continuously grapples with the balance between innovation and the pressure of trends. Her advocacy for individuality and self-expression resonates in a market often dominated by fast fashion and ever-changing styles. The supermodel’s message is clear: fashion should be a platform for authenticity rather than mere imitation.
As NYFW continues, Rocha’s remarks serve as a refreshing reminder for designers, stylists, and fashion enthusiasts alike to cherish personal style and self-identity over transient trends. With her ongoing projects and her steadfast commitment to celebrating individuality, Coco Rocha remains a significant figure in the world of fashion, inspiring many to embrace their unique looks.