In a tragic development, model Presley Gerber, aged 27, has passed away at a rehabilitation facility on Sunday, September 20, as confirmed by the Los Angeles County Medical Examiner’s reports. Presley, who was widely recognised as the son of renowned supermodel Cindy Crawford and entrepreneur Rande Gerber, had been vocal about his struggles with mental health and addiction in recent years.
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Months prior to his death, Gerber took to social media to share a heartfelt message regarding his personal journey with mental health. In a post from November 2025, he reflected on the importance of taking time for oneself, stating, “I had to step back and take care of my own mental health for a bit.” He expressed optimism for the future, assuring followers, “I’m coming back soon — stronger, clearer, more intentional than ever.”

Gerber also addressed men’s mental health in his social media initiatives, particularly his series dubbed “Mental Health Mondays”. He aimed to foster meaningful discussions on issues that many individuals tend to keep hidden. His messages resonated with numerous people, encouraging openness and dialogue about mental health challenges. “I’m proud that something I created has inspired others and started a bigger movement around openness and healing,” he wrote, highlighting November as Men’s Mental Health Awareness Month and urging continued conversations around the topic.
In March 2026, Presley shared insights into his journey with psychedelic treatments for addiction, specifically mentioning an “ibogaine flood dose”, a method purported to assist in recovery from substance dependence. He documented his feelings before undergoing this treatment, revealing a deep sense of apprehension but also hope for recovery. His final social media message spoke to his struggle: “I faced what I had been running from, and somewhere in all of it, I started finding my way back to myself.”
Born in Beverly Hills in 1999, Gerber had been a prominent figure in the modelling industry, but his public persona was often overshadowed by his candid discussions about mental health and addiction. During an appearance on the Studio 22 podcast in 2023, he spoke openly about the toll of mental health issues on his life, emphasising his desire to assist those who might be facing similar challenges. “That’s really what I want to do: help people, whether you’re depressed, you’re struggling with something that is having a negative effect on your body,” he explained.
In December 2025, Gerber shared a now-removed video detailing his experience with prescription medications aimed at alleviating panic attacks. He candidly mentioned his struggles with loss and emotional pain, seeking to connect with others facing their battles. “I wanted my video to reach people in many ways,” he stated, highlighting the imperative hope and support can provide.
Presley Gerber’s sister, Kaia, recently reflected on their family dynamics in relation to his challenges in an interview with Vogue. She discussed how their family was affected by his long-standing struggles with addiction and how it changed the family dynamics significantly. “When something like that happens in a family, it levels everyone,” she remarked, revealing how her own needs took a back seat while grappling with her brother’s situation.
Kaia also lauded her brother for his openness about his struggles, describing it as a refreshing shift from their family’s history of privacy regarding personal matters. “There’s only so much you can hide from the world,” she said, reflecting on the importance of being honest and vulnerable.
Presley Gerber’s untimely passing is a sobering reminder of the ongoing mental health crisis facing many individuals, especially young men. The family has requested privacy as they navigate this difficult time, but Gerber’s legacy of promoting mental health awareness and open conversations will likely continue to resonate with many.
If you or someone you know is facing difficulties due to substance abuse, assistance is available through the SAMHSA helpline at 1-800-662-HELP.
