Presley Gerber, the 27-year-old model and mental health advocate, made his last public appearance three months prior to his untimely death. He attended the We Are ENOUGH x Aviator Nation launch event in Malibu on 11 June 2026, where he spoke openly about his own mental health journey. His parents, supermodel Cindy Crawford and businessman Rande Gerber, joined him at the event, showing their support during a crucial moment in his life.
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The event aimed to raise awareness about mental health and celebrated the launch of a new bracelet collection, with all proceeds directed towards mental health organisations. This initiative was a collaboration between We Are ENOUGH and TOMS founder Blake Mycoskie, alongside Aviator Nation founder Paige Mycoskie. The evening featured a panel discussion which included Presley along with other prominent individuals advocating for mental health awareness.

During the panel, Presley reflected on his experiences and the personal breakthroughs he had encountered over the years. He shared that at the age of 23, he began to understand himself more profoundly after years of feeling “different” and battling with various medications. It was a turning point for him, he explained, as he learned to differentiate his internal voices from his genuine self.
Presley, who had grown up in the public eye, candidly addressed the pressures of maintaining a certain image. He revealed that true freedom came from embracing his vulnerabilities and being honest about his struggles. “The most free I felt was when I was finally honest with myself,” he remarked to the audience, highlighting the importance of self-acceptance in overcoming mental health issues.
In addition to sharing his own story, Presley offered practical advice for those grappling with difficult days. He encouraged attendees to engage in physical activity, advising them to “move your body regardless of how you’re feeling” and take in natural surroundings. This simple yet effective suggestion aimed to promote well-being, making it clear that even small actions could instigate positive changes.
Sadly, just a few months later, Presley Gerber passed away. Reports from the Los Angeles County Medical Examiner indicated that he died while at a rehabilitation facility. The cause of his death remains undetermined. In light of this tragedy, a representative for his family has requested privacy during this painful time, underscoring the family’s need to grieve privately.
In recent years leading up to his death, Presley had become increasingly open about his mental health battles and experiences with substance use. In an appearance on the ‘Studio 22’ podcast in 2023, he spoke about his ongoing struggle with depression, expressing a desire to help others facing similar challenges. He emphasised the importance of breaking the stigma surrounding mental health and recognised it as an everyday aspect of his life.
Presley’s efforts to raise awareness extended to social media, where he launched “Mental Health Mondays” videos. In these candid discussions, he addressed his experiences with various medications and the impact of panic attacks. A particularly revealing Instagram video, later deleted, encapsulated his intention: to let others know they are not solitary in their struggles, sharing that he wished for others to feel less isolated.
His sister, Kaia Gerber, has also spoken about their family’s journey, noting the profound effects of their brother’s struggles on their family dynamics. In a recent Vogue interview, she reflected on the challenges they all faced due to her brother’s decade-long battle with addiction. Kaia described the family experience as one that “levels everyone,” acknowledging how such circumstances altered their perspectives on personal difficulties.
As the eldest child and only son of Cindy Crawford and Rande Gerber, Presley followed in his family’s footsteps within the modelling industry. He signed with IMG Models as a teenager, working with prestigious brands such as Moschino and Dolce & Gabbana. His legacy, however, transcends modelling and now also embodies the critical conversations about mental health and addiction.
As his family mourns the loss, they continue to encourage dialogue on mental health, hoping their experiences may inspire others to seek help. Their story highlights the essential need for open discussions about mental well-being. Resources are available for those struggling; individuals can reach out for help through various platforms, including the 988 Crisis Lifeline or the SAMHSA helpline.
Presley Gerber’s life, although cut short, serves as a reminder of the importance of empathy, understanding, and support for those facing mental health challenges.
