Olandria Carthen, a prominent figure in the beauty industry and a former contestant on ‘Love Island USA’, has recently been featured in MAC Cosmetics’ new campaign titled “We All Wear MAC.” In an exclusive discussion with PEOPLE, Carthen shared insights into her evolving beauty journey, from her college days to her rise to fame following her stint on reality television.
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The campaign showcases the Studio Radiance Skin Tint Stick, an innovative product that combines hydration with buildable coverage, ideal for those aiming for a light makeup look. Notable talents such as Doja Cat and Rhea Raj also participate in the campaign, demonstrating the brand’s commitment to inclusivity and diversity.
Carthen’s relationship with MAC Cosmetics runs deep; she recalls her early beauty experiences and the significance of using Ruby Woo lipstick for the first time. “I felt so grown at the time,” she reflected. The opportunity to collaborate with the brand at this level is deeply meaningful for her, marking a full-circle moment in her beauty narrative.
Earlier this year, Carthen made headlines when she graced the cover of MACzine, a digital magazine by the cosmetics giant. During her campaign shoot, she tested the new skin tint alongside her makeup artist, Ngozi Esther Edeme. “The Skin Tint Stick is perfect for days when I don’t want heavy makeup, yet still want a touch of glamour,” she explained. The duo was thrilled to discover how a small amount of the product could deliver impressive results.
Interestingly, Carthen’s approach to makeup has evolved significantly over the years. Initially, she identified as a “natural girl,” relying solely on lipstick without incorporating other makeup elements until her final year at university. “I would literally wear just lipstick, mascara, and maybe some eyeliner,” she shared, reflecting back on a time when she felt the need to enhance her skills to match the glam of her peers.
Now, Carthen fully embraces a more maximalist approach to beauty. “I’m a huge blush girl,” she exclaimed, noting her preference for bold looks that leave a lasting impression. She believes that makeup is about self-expression, stating, “We’re not all meant to look the same,” and emphasised that personal comfort and confidence are what truly matter.
Carthen’s journey as a rising star extends beyond makeup tutorials. With her substantial following on Instagram, she offers a glimpse into the meticulous preparation that goes into her fashion choices, especially during significant events like New York Fashion Week. She described the process of securing invitations from fashion houses and selecting outfits, stating, “It’s a process,” and highlighting the collaborative effort involved in perfecting her look.
The influencer also thrives on spontaneity, often making last-minute adjustments to her outfits and appearance. “Sometimes we don’t even think of things until I’m fully dressed,” she revealed, explaining how these final tweaks have led to some of her best looks.
Despite her ascent in the beauty and entertainment industry, Carthen remains grounded. Many of her followers know her as “Bama Barbie”, a title that reflects her Southern roots and connection to her hometown. “Bama Barbie is the down-to-earth girl, and Olandria is the superstar,” she described, emphasising the importance of maintaining a supportive circle that includes friends and family from before her rise to fame.
Amidst her busy schedule, Carthen prioritises self-care activities such as gym workouts, journaling, and reflective walks to stay centred. She has also learned the value of discretion in sharing her personal life with the public. “If you care about something, keep it close,” she advised, reinforcing the idea that integrity in personal relationships is essential in the world of public scrutiny.
As Carthen continues to build her brand and navigate her growing celebrity status, she remains committed to sharing her story at her own pace. “There are still so many parts of me that the world doesn’t know,” she said, leaving room for future revelations that she plans to share when the time is right.
Olandria Carthen’s presence in the MAC Cosmetics campaign not only highlights her journey within the beauty industry but also reflects her evolution as an individual. As she balances fame, self-expression, and a grounded lifestyle, her story resonates with fans and aspiring beauty influencers alike. With her vibrant personality and commitment to authenticity, Carthen is definitely a force to be reckoned with in both beauty and social media worlds.