Paris Hilton, the well-known entrepreneur and socialite, continues her collaboration with the renowned fashion house Karl Lagerfeld, starring in their latest fall/winter 2026 campaign. With a flair for the whimsical, Hilton expresses that this season’s theme is heavily focused on embracing the fun and playful elements of fashion, offering a fresh perspective within the Lagerfeld narrative.
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Set against a backdrop of creative and vibrant visuals, the campaign, which is part of the ongoing “From Paris With Love” series, also sees the introduction of a new digital character named NOT-KARL. This animated figure is designed to add a layer of humour and a touch of irreverence, contrasting with the glamour typically associated with high fashion. “NOT-KARL brings something completely unexpected to the story,” Hilton said in an exclusive interview. She emphasised that this campaign feels particularly cinematic, differentiating itself from its predecessors.
The campaign is photographed by the talented Matt Easton, who aims to expand the existing narrative of the Lagerfeld brand while adhering to its historical roots. In a move to venture into new creative territories, the team’s approach is to continually refresh their storytelling techniques, which has become a hallmark of their seasonal campaigns.
Adding a personal touch to the campaign, Hilton’s very own chihuahua, named Iconic Princess, makes a special appearance. In a behind-the-scenes video, fans can catch glimpses of Hilton interacting with her dog, reinforcing the familial vibe that runs through the shoot. Iconic Princess joins the fun, making the experience feel even more special for Hilton, who has shared her love for dogs over the years.
In September 2025, Hilton announced the arrival of her new pet chihuahua to her family via a TikTok post, where she delightedly introduced her viewers to the puppy while inviting guesses for its name. Her children, 3-year-old Phoenix and 2-year-old London, were seen enjoying playful moments with the new addition to the family.
As the video unfolded, Phoenix could be heard joyfully exclaiming, “The puppy’s here!” as Iconic Princess energetically chased him around. Hilton’s affection for her pets has been well documented, including her unique home environment where they reside in what she describes as a “mini-mansion” complete with extravagant touches like chandeliers.
The public’s response to Hilton’s new companion was enthusiastic, with fans flocking to comment their name guesses on her social media posts. Names inspired by luxury fashion labels emerged frequently, such as Chanel and Dior, prompting playful engagement from Hilton in reply to her followers.
This latest partnership between Paris Hilton and Karl Lagerfeld epitomises the fusion of high fashion with personal storytelling. The playful elements simmering throughout the campaign reflect Hilton’s vibrant personality as well as her deep connection to her pets, showcasing yet another side of her multifaceted life.
As the fashion world eagerly anticipates the arrival of the fall/winter 2026 collection, Hilton’s evocative portrayal of both the playful and cinematic aspects of the campaign demonstrates a continuation of a legacy that balances creativity, humour, and familial love within a glamorous fashion context.
With this campaign, Hilton not only affirms her status in the fashion arena but also exemplifies how personal stories can intertwine beautifully with branding, inviting audiences to experience a narrative that goes beyond mere aesthetics. As the campaign gains momentum, fans remain eager to witness how Hilton and Lagerfeld will continue to innovate and evolve their collaborative storytelling in future collections.