Kylie Jenner, the 28-year-old co-founder of Kylie Cosmetics, has recently taken to Instagram to share a nostalgic look at her vibrant collection of wigs, reminiscent of her ‘King Kylie’ era. On July 30, Jenner posted an image that showcased an eclectic assortment of colourful hairstyles, ranging from bubblegum-pink bangs to violet bobs and long, flowing yellow locks.
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In her post, Jenner simply expressed her affection for her life with the caption, “I love my life 🎀.” The array of hairpieces included various styles, including one of her most notable wigs—the striking blue that gained attention during her earlier years in the public eye. This retrospective display has delighted fans who fondly recall the playful and bold styles Jenner embraced during the 2010s.
The reality star’s nostalgic sentiments were further highlighted in a sweet video featuring her daughter, Stormi Webster, aged eight. In the video, Stormi viewed images of her mother in different coloured wigs and innocently asked, “Did you dye your hair in that photo?” To which Jenner replied, “No, it was a wig. Mommy used to love wearing wigs. And coloured wigs.” The interaction provided a glimpse into Jenner’s past, as she laughed alongside her daughter about some of her fashion choices.
Recently, Jenner has revived her ‘King Kylie’ persona through a collaboration with Dunkin’. In this summer campaign, called the King Kylie Collection, she aimed to bring back the spirit of that time in a manner that felt both playful and nostalgic. According to Jenner, this campaign was an opportunity to reconnect with her roots: “I feel like the whole campaign was really about bringing King Kylie back in a way that feels playful, nostalgic and just perfect for the summer.”
The star elaborated on her fondness for this era, recalling how it was imbued with the colour pink, her personal favourite. She reflected on the joy and confidence she felt during this phase of her life, stating, “It was just fun. It was confident, and the era is still such a big part of me. So it’s always fun to just bring it back to life.”
The origins of her ‘King Kylie’ era can be traced back to her first runway appearance, which she made for Avril Lavigne’s clothing line in 2011. During a discussion with Vogue, Jenner reminisced about that significant moment in her teenage years and the impact it had on her love for vibrant hairstyles. She described how the stylists at the time would add pink tips to her hair using chalk, rather than traditional dye, igniting her passion for coloured hair.
As she flipped through a compilation of her iconic fashion moments from this period, Jenner recalled how she felt on the runway, performing rockstar hand gestures while her family cheered her on from the sidelines. In her own words, this experience marked “the beginning of King Kylie.”
The return to her ‘King Kylie’ roots not only taps into Jenner’s own history but also reflects her desire to connect with her fans on a deeper level. With a growing interest in maintaining a strong online presence while also celebrating her past, Jenner’s current endeavours demonstrate a blend of nostalgia and modernity.
The vibrant wigs and the joyful memories they evoke highlight Jenner’s evolution from a young television personality to a formidable businesswoman. As she continues to navigate her career while embracing the elements of her past that shaped her, fans are invited to join her as she brings the ‘King Kylie’ era back to life. In doing so, Jenner not only honours her past but also sets the stage for her future, blending her colourful history with contemporary creativity.