**Kevin Costner Sips Sweet Success with Green Mountain Coffee Roasters**
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Oscar-winning actor and director Kevin Costner has embarked on a delightful partnership with Green Mountain Coffee Roasters, a collaboration that showcases his penchant for authenticity both in his film roles and daily life. Unlike the rugged and stoic characters depicted in his celebrated Westerns, Costner enjoys his coffee infused with cream and a sprinkle of cinnamon, steering away from the black brew traditionally associated with his on-screen personas.

In a recent conversation with PEOPLE, Costner elaborated on his distinctive coffee-drinking habits. “I like to jazz mine up sometimes with cinnamon,” he shared, revealing that he finds this sweetened concoction to be a pleasant start to his mornings. This personal twist on a classic beverage starkly contrasts the no-nonsense black coffee that many might envision when thinking of Western movie characters, a thematic staple in Costner’s career, which includes acclaimed films like *Dances with Wolves* and *Horizon*.
Costner’s departure from stereotypical Western coffee preferences is not merely a trivial detail; it serves as a reflection of his authentic lifestyle. “The Western characters, they didn’t have all the frills… I just don’t do it,” he explained. This subtle distinction is part of his broader aim to connect with the authenticity of his characters, regardless of their dramatic flaws or heroic attributes. If cast as a villain, for example, he strives to portray them with nuance and understanding.
The actor’s recent campaign with Green Mountain Coffee Roasters captures this commitment to authenticity in his daily routine. The promotional advertisement features Costner enjoying a relaxed day at the beach while playing the guitar and interacting with his dog. “Shooting this campaign felt authentic to me in every sense,” he remarked. He praised the brand not only for its commitment to crafting high-quality coffee but also for allowing him to present himself organically.
Since joining forces with Green Mountain Coffee Roasters in 2023, Costner has significantly contributed to the brand’s flavour profiles, including the launch of the Horizon Blend, a dark and smoky brew inspired by the American West. The partnership was conceived out of mutual respect and a shared vision for quality. “I walked down the road and met Green Mountain on their terms… it was a slow walk towards each other,” he said, stressing the honesty that characterises his collaborative efforts.
In addition to the Horizon Blend, Costner is also set to introduce a Mountainside Mocha Latte flavour in 2024. He recalls the creativity involved in the process, emphasizing the exploratory nature of flavour development. “We began to taste, and I probably picked up a level of experience with it… I drilled down on something that appealed to me,” he said, indicating that his personal experiences helped shape the final products.
Describing his relationship with coffee, Costner shared that his daily routine generally involves just one cup in the morning. This simple ritual is crucial for setting the tone for his day, as he noted that excessive caffeine does not suit him. “I kind of have a system where I can’t have too much caffeine,” he observed, further highlighting his preference for moderation.
Looking ahead, Costner remains committed to his professional endeavours. As a multi-faceted artist, he is writing new projects that excite him creatively. His entrepreneurial spirit drives him to pursue his interests selectively: “I only do the things I want to do, and I do them for as long as they make sense to me.”
In blending his passion for coffee with his cinematic pursuits, Kevin Costner embodies a unique philosophy where authenticity reigns supreme. As he continues to craft his brand through flavours inspired by the American landscape, he reminds his audience that even the most iconic characters can have a personal side—one that savours life’s little pleasures.
