Lindsay Lohan, the actress renowned for her iconic roles in films such as “The Parent Trap” and “Mean Girls,” is set to celebrate her 40th birthday this week. In an exclusive interview, she reflects on her journey and the impact she has had on multiple generations, particularly millennials and Gen Z. As part of her latest venture, Lohan has teamed up with the bank Chime for a campaign aimed at helping the youngest millennials who are now reaching the age of 30, promoting the importance of financial wellness.
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Throughout her two-decade career, Lohan has undoubtedly become a significant cultural figure, often hailed as the voice of a generation. In her conversation with PEOPLE, she expressed her feelings about this designation, noting the challenges and pressures that come with being a public figure for so long. “I think it’s an honoured feeling, and I think it comes from just living my life in the public eye for so long and always trying to be the most honest I can be,” she stated. Ultimately, Lohan believes that staying true to oneself is paramount, and she feels proud to be a source of inspiration for others.
Lohan is excited to channel her influence through her collaboration with Chime, leveraging her status to encourage financial literacy among younger audiences. One of the key messages in the campaign encourages these millennials to “glow up” financially, a playful nod to her well-loved film “Mean Girls.” “Get in loser, we’re about to have our best era yet,” she quips in an homage to a memorable line from the film, aiming to inspire young adults to embrace their new decade with optimism.
The campaign is packed with clever references to various moments from her films. Lohan urges her audience not to “get a fright,” reminiscent of her line in “The Parent Trap,” while other playful reminders include avoiding over-dramatising life changes such as those represented by her character in “Confessions of a Teenage Drama Queen.” “It felt like a generational moment right now, and it felt like it was fun to celebrate,” she explained, reflecting on the lighthearted approach that characterises the campaign.
As she approaches her milestone birthday, Lohan shares feelings of pride and contentment regarding her life and career. “I’m proud to say I’m going to be 40, and I’m of the millennial generation,” she remarked. She emphasises the importance of continual growth and learning throughout life, suggesting that these aspects of her journey contribute to her standing as a source of motivation for others navigating their own paths.
The campaign not only highlights financial themes but also showcases Lohan’s enduring connection to her fans, who have supported her through various phases of her life. By incorporating humour and nostalgia into the initiative, Lohan aims to foster a sense of community among her audience. “Whenever I see campaigns where I can have a lot of fun and poke fun or make people laugh, I always jump at those opportunities because we need more of that in the world,” she noted, underscoring her vision for positivity and connection.
As she embarks on this new chapter at 40, Lohan’s commitment to being a role model shines through. The “Welcome to 30” campaign serves as both an encouragement for financial responsibility and a testament to her ability to relate to younger generations. By engaging with timeless themes from her past, Lohan reinforces the notion that personal growth and financial literacy are elements that resonate regardless of age.
In an ever-evolving world where the challenges of adulthood can seem daunting, Lohan’s campaign with Chime provides both guidance and encouragement for those stepping into their thirties. With a legacy built on resilience and authenticity, Lohan embraces her role in helping others as they navigate the complexities of life and finance, proving that her influence as a cultural icon will continue to last for years to come.