Ilona Maher, an Olympic rugby star, has been awarded the title of Sports Illustrated Swimsuit Rookie of the Year for 2026 during a launch event at the Hard Rock Hotel in New York City. This accolade marks a significant milestone in her career, building on her previous achievements and appearances in the prestigious magazine.
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The 29-year-old athlete expressed her excitement immediately after learning of her win, sharing her heartfelt emotions with the press. Maher, who first graced the pages of Sports Illustrated Swimsuit in 2024, has made her mark by also appearing in the print edition last year. Her recognition this year as Rookie of the Year underscores her growing influence in both sports and fashion circles.
Celebrating on the red carpet with fellow models, Maher humorously likened her new trophy to the Olympic medal she earned at the 2024 Paris Games. “Right up there with my Olympic medal, guys,” she said, playfully pretending to be on the verge of tears while reveling in the significance of her latest honour. Her laughter, coupled with genuine pride, reflected the joy of being recognised by such a landmark publication.
Maher achieved remarkable success with the United States women’s rugby sevens team during the Paris Olympics, where they clinched a bronze medal in a thrilling match against Australia, winning 14-12. Reflecting on that moment, she stated, “We truly changed the game in Paris and did something so monumental.” Despite the bronze placing, Maher described the experience as feeling almost like a gold, noting the overwhelming support and excitement surrounding their achievement.
During this year’s Sports Illustrated Swimsuit shoot, Maher showcased a stunning array of designer swimsuits along the picturesque shores of Loreto in Baja California Sur, Mexico. She wore outfits from prominent labels such as Heidi Fish Swimwear and bond-eye Australia, further solidifying her status as a fashion icon alongside her athletic career.
In addition to her modelling ventures, Maher is a passionate advocate for body positivity and self-love. She uses her social media platforms to promote these messages and often discusses the importance of strength over conventional beauty standards. In one post, she addressed the notion that “nothing tastes as good as skinny feels,” challenging this norm by positing, “You guys tried being strong? I feel good. I feel well fed.”
Her emphasis on feeling powerful and confident resonates with many, as she encourages her followers to embrace their bodies in a way that promotes health and strength. “I’m feeling… woo! I love it,” she stated, celebrating her physique and encouraging others to focus on what makes them feel their best.
Alongside her advocacy, Maher’s sense of humour shines through in her interactions. She lightheartedly noted, “And also, have you guys tasted tiramisu? Because that’s… my God,” highlighting her delicious indulgences while also advocating for a balanced approach to health and fitness.
Ilona Maher’s journey is one of remarkable achievements both on and off the field. From winning an Olympic medal to now being celebrated as Rookie of the Year, she continues to redefine success through her accomplishments and positive influence on society. As she steps further into the spotlight, many will be watching to see how she continues to blend her athletic prowess with her status as a style icon and advocate for body positivity.