In a recently released advertisement for Michelob Ultra, Christian Pulisic, the captain of the United States Men’s National Team (USMNT), shares his exhilarating experience of collaborating with football legends such as Lionel Messi and Alex Morgan. This promotional campaign, timed perfectly ahead of the 2026 World Cup, is generating excitement among soccer fans as they anticipate the tournament, set to be hosted across the United States, Mexico, and Canada.
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Pulisic, at 27 years old, finds himself in illustrious company in the new ad, which also features acclaimed actor Billy Bob Thornton. The campaign builds anticipation for a World Cup that promises to be monumental, as it is the first to feature an expanded format with a larger number of competing teams. “I’m thrilled,” Pulisic expressed. “To have it in the U.S. is just extra special. It feels like a once-in-a-lifetime opportunity.”
The advertisement showcases a playful, impromptu soccer match taking place in a hotel lobby, where Pulisic and Messi engage in a spirited game over a bucket of beer. As the playful banter and competition continue, spectators, including other celebrities, are drawn into the fun. The scene transforms as the action spills into various areas of the hotel, creating an atmosphere of camaraderie.
Describing the experience, Pulisic remarked, “It was a super fun commercial. I was able to be there with some of my US national team teammates too, which was so cool.” He noted the use of “movie magic” to coordinate the logistics of having so many renowned figures together on set, highlighting the enjoyable time they shared during filming.
While the advertisement depicts the US team emerging victorious against Messi’s Argentinian squad, Pulisic acknowledges that the actual competition in the upcoming World Cup will pose a more significant challenge. Following their commendable performance in the 2022 World Cup, where they reached the Round of 16, Pulisic and his teammates aspire to achieve even greater success this year. Their ultimate goal is to reach the World Cup Final, scheduled for July 19 at MetLife Stadium in East Rutherford, New Jersey.
With immense pride in representing his country, Pulisic reflected on his nearly decade-long journey with the national team. “I’m really blessed to be a part of this team. I just feel really proud to be American, to wear that crest, and to represent our country on the biggest stage,” he stated, conveying his excitement for the tournament’s commencement.
In addition to the advertisement, an innovative campaign by Michelob Ultra further engages fans by offering a chance to attend the World Cup Final. The company is promoting a contest with a prize of $90,000, allowing one lucky fan to be present at the ultimate match and carry the fan-voted Superior Player of the Match trophy.
The World Cup group stage will commence on June 11, with the USMNT set to kick off their campaign on June 13. They will face Paraguay at SoFi Stadium in Los Angeles, marking the beginning of a journey filled with high hopes and aspirations for the team and its supporters.
As the excitement builds for the 2026 World Cup, fans and players alike are captivated by the dreams and possibilities that lie ahead, with Pulisic serving as an inspiring figure leading the charge for the USMNT. The collaboration in the new advertisement not only underscores the spirit of the sport but also highlights the growing interest in soccer across the United States, a trend that is expected to flourish with the upcoming tournament.