Robin Thicke Launches ‘High-ABV’ Canned Espresso Martini

**Robin Thicke Ventures into the Cocktail Industry with New Brand Mimá**

Robin Thicke is making a significant splash in the beverage industry with the unveiling of his new cocktail brand, Mimá. The brand’s debut product will be a canned espresso martini, set to launch in the coming weeks. Thicke, best known as a singer and producer, expressed his excitement at the Beverage Forum in Manhattan Beach on April 28, showcasing the drink’s stylish vibe and high alcohol by volume (ABV) content.

The move comes nearly a year after Thicke wed April Love Geary, and it marks his first official entry into the world of alcoholic beverages. During the launch event, Thicke remarked, “Espresso martinis have a very James Bond feel, and putting that level of swagger in a can was something I had to be a part of.” In emphasising the quality of the drink, he noted that the team behind Mimá has managed to encapsulate the essence of a bar-crafted cocktail within a convenient ready-to-drink can.

In line with current consumer trends, Thicke has chosen to create a beverage that is not aimed at those seeking lower-alcohol or non-alcoholic options. A press release from the brand highlighted that Mimá’s focus is on high-ABV cocktails, indicating that there is a growing market for these types of products among drinkers seeking more robust options. As the industry shifts towards on-the-go solutions, Thicke is positioning himself to meet this demand.

Thicke’s foray into the cocktail domain follows a range of celebrity endorsements in the beverage market. The singer joins a notable cadre of stars who have launched their own drinks, including George Clooney, Ryan Reynolds, and Miles Teller. Such celebrity involvement has become a prevalent trend in recent years, with many leveraging their fame to tap into lucrative markets.

Interestingly, fellow actor Miles Teller has made headlines for his investment in the alcoholic drink venture known as Long Drink. This Finnish-style bubbly beverage has recently been valued at an impressive $325 million, highlighting the lucrative potential within the sector. Teller’s enthusiasm for the brand is evident, as he remarked, “I’ve been feeling very proud,” especially of the opportunities this product is providing to its founders. His involvement began in 2019, and he has significantly expanded his stake since then.

In a related turn, George Clooney and Rande Gerber have also entered the beverage scene with their non-alcoholic beer brand, Crazy Mountain. Announced in March 2026, their aim was to create a product that embodies a healthy lifestyle but doesn’t compromise on taste. Clooney’s prior success with Casamigos Tequila, which sold for $1 billion in 2017, further accentuates the potential of celebrity-backed drink brands.

Reflecting on the industry shifts, Teller characterised the wave of celebrity endorsements as initiated by prominent figures like himself, Clooney, and Reynolds, noting that many aspiring entrants have struggled to achieve success. “I’m sure it’s less than one percent of people who start companies who end up selling it for any kind of profit,” he commented, acknowledging the competitive and unpredictable reality of the business.

Thicke’s personal life has also seen exciting developments recently. He married Geary on May 30, 2025, after a six-year engagement, in a picturesque wedding at a resort in Cabo San Lucas. Their joyful celebration was marked by Thicke serenading his bride with a romantic song, further emphasising their bond. The couple, who began dating in 2014, are parents to three children.

With Robin Thicke’s introduction of Mimá to the cocktail landscape, the trend of celebrity-owned beverage brands is likely to continue evolving. As the lines between entertainment and consumer products become increasingly blurred, fans and consumers alike may find themselves drawn to these unique offerings from names they know and trust. Thicke’s commitment to quality and innovation could prove to be a refreshing addition to the cocktail market as it moves towards a future populated by high-end, ready-to-drink options.