In a delightful display of support and affection, Bill Belichick cheerfully embraced his role as a devoted partner during a recent championship event in Florida. The famed football coach was spotted at the Cheerleading Worlds on Saturday, April 25, rallying behind his girlfriend, Jordon Hudson, and her cheer team, Code Black. This enthusiastic show of support has captured the attention of fans on social media.
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Hudson, 25, celebrated Code Black’s success in the International Coed Non-Tumbling category, sharing an affectionate selfie with Belichick, 75, to commemorate the occasion. The candid photograph features Belichick proudly wearing a Code Black shirt, complemented by a floral hat adorned with roses. In her Instagram post, Hudson playfully dubbed him “Bill the WAG,” a humorous moniker hinting at his status as a partner of someone involved in athletics.
In the selfie, Hudson, still in her cheer uniform, held up three fingers, a nod to the team’s triumphant achievement. Alongside the photo, she included a caption that read, “Roses 🆙 for Bill the WAG 💍🌹🌹🌹👌🏻.” This light-hearted message encapsulated the celebratory mood of the day following Code Black’s impressive win at the prestigious event.
The triumph of Code Black was palpable, with videos of the team’s celebrations circulating on social media. Hudson was seen in a number of clips, exuding joy and disbelief alongside her teammates, as they embraced the reality of their victory. One particular video showcased Hudson performing the winning routine, a testament to the hours of hard work and dedication from the young cheerleaders.
Belichick has been a stalwart supporter of Hudson’s endeavours, offering encouragement as she pursued her passions, including her return to cheerleading and her involvement in pageants. Prior to this year’s championship, Hudson claimed a Division 4 NCA Collegiate Championship with Bridgewater State University in 2021. More recently, she competed in the Miss Maine USA pageants, achieving notable placements of second in 2024 and third in 2025.
The couple’s relationship has not been without its critics. Just a month before the championship, Hudson addressed allegations regarding her financial motivations in a playful fashion. She posted pictures highlighting her successful ventures, hushing critics who referred to her as a “gold digger.” In her post from a convention centre in Virginia Beach, she cheekily declared, “📣📣📣📣📣 #GOLDDIGGER GOT #PAID 🤑🤑🤑🤭🤭,” demonstrating her ability to refute the claims with humour and poise.
Adding a cheeky comparison to her social media repertoire, Hudson recently likened her experiences as a cheerleader at the age of 25 to that of Belichick’s former quarterback, Tom Brady, emphasising the physicality required in both fields. She posted a photo of lettered beads spelling out the phrase “be old,” making it known that in her eyes, a 24-year-old cheerleader was similar to a 42-year-old quarterback. Her hashtags, including “#OldDawgNewTricks” and “#GeriatricCheerleaderSociety,” highlighted her playful take on age and performance.
Throughout Belichick’s inaugural season as head coach of the North Carolina Tar Heels, Hudson continued to provide unwavering support. She was frequently spotted in the stands, showcasing her spirited fashion choices while cheering on the team through a challenging season. Her presence on the sidelines demonstrated not only her commitment to Belichick but also her passion for athletics.
As the couple navigates their distinct yet supportive lifestyles, both Hudson and Belichick cultivate a spirited connection that resonates within their respective passions. Their presence at public events, along with their lighthearted interactions on social media, showcases a partnership that thrives on encouragement and humour, promising more engaging moments as they continue their journey together.