Celebrity chef Giada De Laurentiis has taken to Instagram to share a health tip that could change the way many view snacking. The popular culinary figure revealed that her snack of choice to boost protein intake is none other than Parmigiano Reggiano cheese, which she affectionately refers to as “parm”.
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In a recent post, De Laurentiis highlighted the cheese as her alternative to the trending protein bars that have taken over the diet-conscious social media space. During a conversation with her daughter, Jade, the chef expressed her long-standing affection for Parmigiano Reggiano, a staple in her diet since childhood. According to Giada, the cheese embodies what she considers to be a “clean” snack without any of the questionable ingredients often found in processed protein bars.
De Laurentiis elaborated on the nutritional benefits of Parmigiano Reggiano, stating that it contains approximately 10 grams of protein per ounce, a figure that has contributed to its rising popularity as a protein-rich food option. The chef also noted that the cheese is made from high-quality milk sourced from well-fed cows, which contribute to its rich taste and nutritional profile. She emphasised that the cheese is produced in traditional copper pots and ages for a minimum of 12 months, with her own preference leaning toward the 24-month aged variety.
As Giada enjoyed a piece of the cheese in her video, she remarked, “It’s good, it’s salty, it’s like the perfect little bit of protein.” She further encouraged her followers to consider Parmigiano Reggiano not just as a snack but as a versatile addition to meals, underscoring her assertion that it’s a delightful “Italian hack” that has served her well throughout her life.
In her Instagram caption, Giada boldly declared, “My protein bar has ALWAYS been a hunk of parm!!! It’s the cleanest, yummiest bar on the market.” This emphatic endorsement resonated with many followers, sparking a wave of similar sentiments from users who have begun to swap out their protein bars for chunks of cheese.
Food & Wine has weighed in on this trending topic, reporting on the growing trend of replacing protein bars with Parmigiano Reggiano. The publication pointed out that while the cheese is a protein powerhouse, it’s important to be mindful of portion sizes due to its saturated fat and sodium levels. As people become more health-conscious, the cheese’s concentrated protein content, stemming from its milk and the unique aging process, presents a compelling option for those looking for nutritious snacks.
Moreover, this isn’t the first time that De Laurentiis has showcased her food hacks. In a previous post from August 2025, she shared insights on the benefits of eating leftover pasta. She posited that once pasta cools, it transforms the carbs into resistant starch, which is gentler on the digestive system, resulting in a lower blood sugar spike—a tip that highlights her knack for blending culinary knowledge with health-conscious dining.
Through her social media, De Laurentiis continues to engage her audience not just by sharing recipes but by imparting useful dietary advice that draws on her expertise and personal experiences. As she explored the protein-packed potential of a beloved cheese, she reminded her viewers that wholesome, delicious snacks can be simple and accessible.
In a climate increasingly focused on healthy eating and clean ingredients, Giada De Laurentiis’s endorsement of Parmigiano Reggiano offers a refreshing perspective. It not only celebrates traditional Italian cuisine but also serves as a practical option for those looking to enhance their protein intake without compromising on flavour or quality.