**Labubus Set to Kick Off the FIFA World Cup with New Collection**
:max_bytes(150000):strip_icc():format(jpeg)/THE-MONSTERS--FIFA-LABUBU-032626-85f92a427f3646ef87e8f16cbb78b1bc.jpg)
As the world eagerly awaits the start of the FIFA World Cup 2026, Pop Mart and THE MONSTERS are gearing up for the event with an exciting launch of a new collection of Labubus plush toys. This latest range promises to captivate football fans by celebrating the spirited essence of the tournament, which kicks off on June 11, 2026.
The officially themed Labubus will be available for pre-order in the United States starting at 10 p.m. ET on April 2, with the opportunity to purchase them in stores beginning the following day. The anticipation surrounding these unique plush characters has already begun to mount, especially among those who identify as both football enthusiasts and collectors.
To complement the excitement of the World Cup, Pop Mart plans to host a series of football-themed pop-up events across Canada, Mexico, and the United States – the three nations serving as hosts for the tournament this summer. Fans attending these events will have the chance to participate in soccer activities, acquire their own Labubu plushies, and showcase their fandom in style.
Originating in 2015 from the creative mind of artist Kasing Lung, Labubus have experienced a surge in popularity, particularly after BLACKPINK’s Lisa was spotted with one in 2024. Celebrities such as Kim Kardashian and Rihanna have also adopted these adorable creatures, which are characterised by their oversized ears and quirky serrated teeth. Despite their seemingly playful appearance, Labubus embody the spirit of ambitious aspirations, making them a perfect fit for the high-energy atmosphere of the World Cup.
With only 76 days remaining until the festivities begin, excitement is building among fans. A total of 48 teams from around the globe will compete in the event, drawing millions together in celebration of the sport. This certainly creates the ideal backdrop for the debut of the FIFA World Cup Labubus.
Emily Brough, Head of Licensing at Pop Mart Americas, expressed the company’s enthusiasm for the collaboration. “We’re thrilled that THE MONSTERS have their first official sports partnership. The sports world has embraced our characters in so many creative ways, and we are excited to return the love. By bringing Labubu to the pitch, we are celebrating fandom, unity, and the imagination to dream big,” she noted in a statement.
Among the new items debuting is the MONSTERS × FIFA Series Vinyl Plush Pendant Keychain, a practical accessory that allows fans to take their Labubu wherever they go. Retailing at £26, the pendant features a handy zipper pouch, perfect for storing valuables while showcasing Labubu’s mischievous personality.
Another standout product from the collection is the MONSTERS × FIFA Series Vinyl Plush Doll, priced at £115. This special edition doll comes complete with a mini replica of the FIFA World Cup trophy, capturing the essence of victory. Its vibrant attire is designed to be visually striking, embodying the flair synonymous with the iconic tournament.
For those who prefer the thrill of collecting, the MONSTERS × FIFA Series Lifestyle Collection offers a blind box priced between £10 and £24. This assortment enables fans to trade and collect various accessories, including FIFA-themed keychains, a mini pendant light, a bottle opener fridge magnet, glass cups, and a football mini bag.
As the countdown to the FIFA World Cup continues, Labubus will undoubtedly play a role in uniting fans as they express their love for the sport. Collectors and casual fans alike have much to look forward to with this exciting collaboration between Pop Mart and THE MONSTERS. Whether it’s through purchasing plushies or participating in themed events, supporters will have the chance to enjoy a unique experience that blends the love of football with delightful fandom.