**Gigi Hadid’s Store Opening Celebrated with Stunning Handcrafted Cakes**
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Gigi Hadid celebrated her brand Guest in Residence with an extravagant store opening in New York City on October 29. The event featured eye-catching cakes crafted by London-based baker Katie McEvoy, the creative force behind Miss Mac’s Bakery. The bespoke cakes were not just a treat for the guests but also a visual homage to Hadid’s new venture.
McEvoy, known for her custom cake designs, created four beautifully hand-piped cakes, each representing a different location of Hadid’s brand: the Upper East Side and NoHo in Manhattan, along with locations in Beverly Hills and Malibu. Drawing from the brand’s signature plaid patterns found in their cashmere collections, McEvoy’s designs mirrored the uniqueness of each store.
The cake-making process was a labour of love. “It was a multi-day endeavour,” McEvoy explained. “I dedicated a full day to baking and chilling the cakes before decorating them the following day.” Each cake required intricate detailing, with the plaid patterns taking approximately 30 minutes to pipe by hand, excluding time spent on the base coat and decorative borders.
The inspiration behind the cakes was rooted in the thematic elements of Guest in Residence. McEvoy noted, “I aimed to incorporate the colours I associate with each location, while maintaining a cohesive design through the shared plaid.” Each cake’s colour palette and flavour were carefully selected to represent its respective store. For instance, the NoHo cake was brown with teal and yellow accents, while the Malibu cake featured a refreshing light blue design.
The flavours added another layer of personalisation. The Upper East Side cake was a delightful vanilla with chocolate frosting and crunchy mini chocolate chips. The Beverly Hills representation was a rich chocolate cake stuffed with Oreo filling, while the NoHo cake was a classic red velvet layered with cream cheese and mini chocolate chips. Finally, the Malibu location was characterised by a festive funfetti cake adorned with vanilla buttercream frosting.
McEvoy’s experience in the cake-making world is extensive, but she admitted this project posed unique challenges. “I had never made a plaid cake before,” she candidly mentioned. Despite her previous experience, the complexity of the design pushed her creative boundaries. The baker expressed her excitement in collaborating with Hadid, stating, “Talking with Gigi about the cakes and the process was a highlight.”
Interestingly, McEvoy had also been commissioned to create Hadid’s birthday cake back in May 2025, just before the opening event. The birthday cake garnered extensive media attention as it featured in the images showcasing the supermodel’s relationship with actor Bradley Cooper. The couple was photographed together alongside the towering, burgundy cake decorated with sheriff stars and red bows, marking a significant moment in Hadid’s public life.
The memory of the birthday cake issue still lingered in McEvoy’s mind. She faced a challenge in achieving the perfect shade of burgundy for the store opening cake, recalling the previous online chatter regarding Hadid’s birthday cake appearing more brown than intended. “I had some PTSD when mixing up these colours,” she shared in her video recounting the experience of making the Beverly Hills cake. “Gigi’s birthday cake photographed differently than how it really looked.”
McEvoy’s talents in cake artistry are not just limited to looks but also to flavour. Each cake was crafted with a thoughtful approach, ensuring they were as delicious as they were visually appealing. This well-rounded approach to baking demonstrates McEvoy’s commitment to her craft, reflecting a balance of aesthetics and taste.
Overall, the opening of Gigi Hadid’s Guest in Residence store was more than a retail launch; it was a celebration of creativity, community, and delicious artistry brought to life by Katie McEvoy. As Hadid blew out the candles on her cakes and took one home after the event, it was a fitting conclusion to a day marked by elegance and innovation in both fashion and culinary arts.
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