Chipotle to Host ‘Tatted Like a Chipotle Bag’ Promotion with Wiz Khalifa
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Chipotle Mexican Grill is set to reignite its popular “Tatted Like a Chipotle Bag” promotion this Friday, when customers adorned with tattoos can enjoy a complimentary entrée as part of a buy-one-get-one (BOGO) offer. The initiative, making a return on 13th November, aims to celebrate body art while driving customer engagement and brand loyalty.
The promotion will be available between 3 and 4 p.m. local time at participating locations across the United States and Canada. Customers can showcase permanent tattoos, temporary designs, or even drawings to take advantage of the offer. This event aims to encourage fans to express their individuality while enjoying Chipotle’s signature Mexican fare.
Earlier this year, the “Tatted Like a Chipotle Bag” campaign achieved great success by generating the highest single-day sales in the company’s history. The excitement surrounding the promotion had led to a wave of social media activity, with numerous fans revealing that they had gotten new tattoos specifically to qualify for the deal.
This current iteration of the promotion has garnered more attention, particularly with the involvement of rapper Wiz Khalifa. Chipotle has collaborated with the tattooed musician to create a special edition of takeaway bags that features designs inspired by Khalifa’s personal tattoos. These exclusive bags will be available for pick-up at Chipotle’s Oakland location in Pittsburgh, Khalifa’s hometown, on the same day as the promotion.
In a statement about the collaboration, Khalifa expressed his enthusiasm, saying, “I’ve been a big Chipotle fan for years, so seeing my tattoos take over the bags is wild. Usually people are trying to get tatted like a Chipotle bag—now the Chipotle bags are tatted like me. Getting to do it in Pittsburgh makes it even better.”
The motivational meme that propelled this promotion originally emerged from a light-hearted comparison of tattoo sleeves to Chipotle’s iconic brown paper bags, which are often adorned with imaginative artwork. The idea resonated with the tattoo community, leading Chipotle to launch the promotion in June 2025.
The company has credited the campaign with enhancing sales performance and brand visibility, noting a staggering 10% increase in sales during its March iteration in comparison to previous records, specifically on National Burrito Day in 2024. Customers can enjoy up to five complimentary menu items per transaction, provided they purchase an entrée of equal or greater value.
For fans unable to visit Pittsburgh on the day of the promotion, Chipotle is offering an alternative for its rewards members in the United States. Members can enter a sweepstakes for a chance to win one of 13 limited-edition Chipotle x Wiz Khalifa to-go bags. The entry process involves exchanging 10 points on the Chipotle Rewards app to enter the draw, with a maximum of 20 entries available per member.
As a delightful addition to the promotion, Khalifa’s preferred meal, a double chicken bowl with white rice, roasted chilli-corn salsa, romaine lettuce, and a side of chips and guacamole, will also be available for online orders through the Chipotle app starting on the same day. Coincidentally, the album “COOL” by Khalifa is set for release that very day, further amplifying the excitement surrounding this event.
As Chipotle prepares for the influx of inked patrons this Friday, the brand continues to find innovative ways to connect with its audience while celebrating the cultural significance of tattoos. The combination of food, music, and body art encapsulates a vibrant celebration designed to unite fans across multiple communities, demonstrating Chipotle’s commitment to inclusivity and creativity in its marketing strategies.
With the promotion drawing near, tattoo enthusiasts are gearing up to share their unique body art and enjoy what is quickly becoming a beloved culinary experience at Chipotle. The company’s collaborative approach, emphasising cultural symbols like tattoos and music, underscores its continued evolution as a key player in the fast-casual dining sector.
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