The recent CFDA Fashion Awards, held at the American Museum of Natural History in New York City, showcased not only the latest in style but also the artistry of makeup. Among the star-studded attendees was supermodel Iman, who captured attention with her elegant ensemble, complemented by a sophisticated makeup look crafted by renowned makeup artist Keita Moore.
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Moore’s approach to Iman’s makeup was centred on achieving “radiant, dimensional skin” alongside “intentional definition.” He noted that the goal was to accentuate Iman’s features while maintaining her natural beauty. Drawing from a selection of Merit products, Moore successfully created a polished look that merged glamour with authenticity.
One key product that Moore utilised is the Minimalist Perfecting Complexion Stick in Sienna, which retails at £38. This lightweight foundation stick has gained popularity for providing a fresh, natural-looking finish without the heaviness often associated with traditional foundations. According to Moore, the formulation is enriched with skincare ingredients, including sea daffodil extract, which aids in evening skin tone and a blend of fatty acids that keep the skin hydrated.
To add vitality to Iman’s complexion, Moore incorporated the Merit Flush Balm Blush in Persimmon, priced at £30. Previously worn by celebrities such as Reese Witherspoon and Laura Dern, this blush delivers a warm, inviting hue. Moore commented on the seasonal shift, stating that he prefers to incorporate richer, warmer tones as temperatures drop, making the orangey-red shade of Persimmon a fantastic choice.
For Iman’s eyes, Moore focused on the eyes using the Clean Volume Volumizing Tubing Mascara (£28) and the Clean Lash Lengthening Mascara (£28). Tubing mascaras are increasingly favoured for their smudge-resistant formulas, which wash away easily with water, and this particular mascara has garnered positive reviews for its clump-free application. Customers have noted its ability to significantly enhance lash volume, making it an ideal choice for achieving a dramatic eye look.
In shaping Iman’s overall appearance, Moore also applied the Solo Shadow Eye Color in Brun (£26), which he described as adding just the right warmth and depth to the complexion. This cream eyeshadow is noted for its blendability and ease of use, further enhancing the softness of the makeup without overpowering Iman’s natural features.
Additionally, the regimen included the use of the Great Skin Serum (£42), known for its hydrating properties prior to makeup application, and the Day Glow Highlighting Balm in Solstice (£32), which provides a subtle luminosity to the skin. These products, combined with careful application techniques, highlight Moore’s commitment to hydration and enhancement rather than heavier coverage, especially for mature skin.
For the lips, the Shade Slick Tinted Lip Oil in Taupe was selected at a reduced price of £19 (originally £24) alongside the Signature Lip Liner in Brownstone (£24). This lip combination captures a modern yet timeless aesthetic, perfectly rounding out Iman’s look for the evening.
Keita Moore’s expert application for Iman serves as a reminder of the importance of high-quality products and tailored techniques. His emphasis on strategically placed, lightweight formulas resonates with the increasing desire for looks that are both elegant and effortless. As highlighted through Iman’s stunning appearance at the CFDA Awards, embracing one’s natural beauty while utilising adept makeup artistry can create a striking impression.
The products showcased at the event are now widely available, with prices starting from as low as £19, making it feasible for beauty enthusiasts to replicate the stunning looks seen on the red carpet. Moore’s artistry, paired with Merit’s thoughtfully designed products, ensures that anyone can elevate their beauty routine while celebrating their unique features.
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