**MAC Cosmetics Revives Iconic Frost Lipstick with New Collection**
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In a nostalgic return to an era of shimmering lip beauty, MAC Cosmetics has launched a revitalised line of its beloved Frost Lipstick, with a campaign led by celebrity makeup artist Erin Parsons. This collection, which includes 10 new shades alongside three classic favourites, marks a significant moment for the brand and its fans.
After more than two decades away from the forefront of beauty trends, the Frost Lipstick formula has made a comeback, featuring 13 shades that evoke memories of the early 2000s. The beloved classic shades, Chintz, Jet, and Spanish Fly, return to the lineup, arousing excitement among makeup enthusiasts eager for the glossy finish that once defined a generation.
Having begun her career at a MAC counter 26 years ago, Erin Parsons is uniquely positioned to lead this revival. She reflects on her experiences with the brand fondly, stating that this collaboration feels like a surreal full circle. “MAC has such a special place in my heart,” she shared, emphasising her continued passion for the brand and its storied legacy.
Erin Parsons has long championed the frosted aesthetic, even dedicating a video last year to her favourite discontinued Frost Lipsticks. Many of these coveted shades are featured in the new collection, demonstrating MAC’s willingness to listen to its audience. “I love that they listened to me, to their audience, and brought back shades we’ve all coveted but have been gone for years,” Parsons expressed.
The frosted formula is described as offering a semi-lustrous finish and high-pearl shine, which provides medium buildable coverage along with immediate moisture. While the early 2010s saw a shift towards matte finishes, the return of frosted shades showcases a renewed emphasis on playful beauty aesthetics. According to Parsons, the frosted lip looks are not just stylish; they embody fun and personality.
Despite some apprehension surrounding the idea of frosted lip shades, Parsons reassures potential users that many of the new offerings are remarkably wearable. She points to “Teddy Metal,” a neutral nude that complements a variety of skin tones, as a particularly versatile option. “It’s often about finding your favourite lip liner to pair with it,” she advises.
To achieve the perfect application of frosted lipsticks, Parsons recommends preparing your lips thoroughly. “Apply on clean, dry lips rather than over foundation or lip balm,” she suggests. Additionally, she advocates for the use of lip liner, highlighting how drawing slightly outside the natural lip line can enhance the fullness created by the reflective quality of these lipsticks.
For those seeking a bolder statement, Parsons encourages experimentation with the daring shade “Jet.” This striking gunmetal hue with a purple shift is described as distinctive and universally flattering, making it an ideal choice for adventurous makeup lovers. “There is absolutely nothing like it on the market,” she claims, confident in its appeal.
Parsons’ passions extend beyond just lips; she is an avid collector of vintage makeup products and has a keen interest in the evolution of beauty formulas throughout history. Her fascination with mascara set her on a journey of exploration into the past, and she admits, “I can’t seem to collect enough. I’m always finding new information.”
The launch of MAC’s Frost Lipstick collection not only reintroduces a classic favourite but also reflects the cyclic nature of beauty trends. As consumers increasingly embrace vibrant and playful styles, the shimmering finish of Frost Lipstick is poised to make a significant impact on contemporary makeup. With Parsons at the helm, the revival invites both nostalgia and fresh experimentation in a world eager for a touch of sparkle.