Jordyn Woods made headlines with her “lucky” orange bag during Game 1 of the 2026 NBA Finals, an accessory that she credits with bringing good fortune to her husband, Karl-Anthony Towns, and his team, the New York Knicks. The Knicks clinched the championship title against the San Antonio Spurs, and Towns has since praised the iconic item for its role in their victory.
In a recent interview with W Magazine, Towns described the origins of the bag, which is part of Woods’ own fashion brand, Woods by Jordyn. He revealed that the bag, following its initial success at the NBA Finals, is now garnering interest from various museums eager to display it. Earlier this year, it was showcased at the Guggenheim Museum in New York City, and Towns commented on its cultural significance, noting, “It’s a part of culture, especially sports culture and New York culture, forever.”
Towns elaborated on the mystical aura surrounding the bag, calling it “the luckiest bag in all of New York City.” He attributed the Knicks’ success to the love and effort Woods put into creating the bag, suggesting that such dedication brings positive karma. During the finals, Woods frequently sported the orange bag, and social media buzzed with excitement about her stylish game-day accessory, which seemed to conjure victory for the Knicks.
The bag’s superstition gained traction when Woods lost the only game in which she did not bring it. She recounted her commitment to the bag, stating, “Once playoffs start, everything becomes part of the ritual if we keep winning.” Her superstitious streak became a vital aspect of her playoff tradition, with the bag becoming a staple in her game-day attire.
However, Woods faced a challenge during the pivotal Game 3, when a no-bag policy was enforced due to the attendance of President Donald Trump. The decision, made by the United States Secret Service, prevented her from continuing her ritualistic use of the bag for that match.
Despite the setback, Woods found a way to adapt. She designed a new version of the bag for the upcoming Knicks season opener on October 20. This new accessory, a gold rendition of her Limited Edition Tux Clutch Mini, was unveiled during the ceremony that celebrated the Knicks’ recent championship win. Speaking ahead of the game, Woods stated, “I do have a new bag. It’s the same bag, but it’s new.”
The championship opener not only saw a change in Woods’ accessory but also featured a celebratory atmosphere at Madison Square Garden. The event included a ring and banner-raising ceremony that highlighted the team’s recent success. Woods’ new design was styled to match the team’s championship trophy, representing a continuation of her luck ritual.
Woods and Towns, married since August 15, 2020, have showcased their close bond throughout their journey. Their nuptials took place in a picturesque outdoor ceremony in Malibu, California, with many high-profile guests in attendance, including Kylie Jenner and Timothée Chalamet, as well as members of Towns’ NBA family.
As the Knicks embark on a new season with aspirations of defending their title, Woods’ evolving collection of bags has become a significant talking point among fans and fashion enthusiasts alike. Her influence extends beyond the court, turning her creations into symbols of both style and fortune.
Moving forward, fans and fashion followers alike are eager to see what other designs Woods will unveil during the season and how her superstitious charm will continue to influence the team’s performance. The intersection of sports and fashion, as exemplified by the couple’s journey, showcases a narrative that resonates with both loyal supporters and fashion-forward individuals.