JetBlue Vacations and Virgin Voyages have joined forces to offer a unique travel experience designed specifically for adults seeking a getaway without the presence of children. Launched on October 20, the new “Do Not Disturb” package promises an uninterrupted escape, combining child-free flights with an exclusive adults-only cruise aboard the Virgin Voyages’ ‘Brilliant Lady’.
:max_bytes(150000):strip_icc():format(jpeg)/Jetblue-drinking-102026-tout-44bb38a024e34ff1b117477a0fc8542b.jpg)
The package kicks off with guaranteed kid-free flights from New York’s John F. Kennedy International Airport (JFK) to Fort Lauderdale/Hollywood International Airport (FLL). After arriving in Florida, travellers will board the ‘Brilliant Lady’ for a four-night trip that includes stops at picturesque Key West and Virgin Voyages’ stunning Beach Club in Bimini, Bahamas.
Both travel brands highlighted the appeal of the holiday by noting in their communications that guests can revel in “turquoise waters and swaying palms” without the distractions typically associated with family travel, such as children’s games or pool-side antics.
As part of the package, travellers will benefit from a range of exclusive amenities, beginning with access to JetBlue’s BlueHouse lounge at JFK, which will accommodate a limited number of guests on a first-come, first-served basis. During the flight, passengers will enjoy a complimentary alcoholic beverage, enhancing their leisure experience right from the start.
Upon arrival at the Fort Lauderdale airport, guests can expect seamless, private transportation to and from PortMiami, as well as efficient baggage handling. Boarding the cruise ship will be a premium experience, with priority access granted through Virgin Voyages’ exclusive RockStar entrance, allowing for a smooth transition onto the vessel.
Guests will be welcomed aboard with a private party featuring a signature “Do Not Disturb” cocktail. Each cabin will also receive a $100 bar tab credit to be used during the cruise. Additionally, there will be a select number of onboard credits available to ten lucky travellers, providing extra flexibility to enjoy various amenities, including shore excursions or spa services.
Scheduled for sailing from March 4 to 8, 2027, the “Do Not Disturb” package is now open for reservations. The booking window commenced at 12 p.m. ET on October 21, with a limited number of 60 cabins available, sold on a first-come, first-served basis. Prices for the package start at £2,750 for two individuals, inclusive of applicable taxes, fees, and gratuities.
This initial offering focuses solely on the 2027 cruise, though Jamie Perry, president of Paisly, which collaborates with JetBlue Vacations, has indicated a desire to expand should the concept prove popular. “If this is as successful as we hope it will be, then there are certainly opportunities for us to extend it with hotel accommodations and expand options from other cities,” he expressed in a recent interview.
Virgin Voyages has been steadily growing its fleet since the introduction of its first ship, Scarlet Lady, in August 2021. Following this, the company rolled out the Valiant Lady, Resilient Lady, and will unveil the Brilliant Lady in 2025. All of their vessels are solely for adults, catering to guests 18 years and older.
The “Do Not Disturb” package reflects a growing trend in the travel industry, where adults seek leisure without the nuances of family-friendly environments. With JetBlue and Virgin Voyages aiming to cater to this demand, their collaboration stands out for those looking to relax and unwind on an exclusively adult vacation.
As the travel landscape continues to evolve, this offering could set a precedent for similar experiences, proving that the desire for kid-free travel is not just a passing trend, but a welcomed niche within the hospitality market.