A$AP Rocky, the prominent rapper and cultural figure, has recently shared his thoughts on the increasing presence of artificial intelligence (AI) in the music industry, asserting his preference for traditional collaboration over relying on technology for creativity. In an interview published on 14 October, 2023, Rocky, whose real name is Rakim Athelston Mayers, expressed both caution and open-mindedness regarding the evolving landscape of music.
:max_bytes(150000):strip_icc():format(jpeg)/asap-rocky-101526-1-02999e5311d240bfa48efaa162724104.jpg)
Rocky spoke to Complex about the role of AI in music creation. While he recognises some benefits, such as utilising AI to isolate instrumentals and enhance sound quality, he remains firm in his commitment to traditional methods of music-making. “It depends,” he commented, referencing fellow artists who have faced backlash for their use of AI. “I prefer to do things myself, practically,” he stated, highlighting his desire for hands-on creative involvement.
Drawing upon specific examples, Rocky explained that he appreciates the use of AI for tasks like extracting instrumentals from tracks, such as Kanye West’s “Good Morning.” However, he cautioned against misusing technology, acknowledging the negative connotations that often surround AI. Despite the rising trend of fully AI-generated music, Rocky maintained a non-judgmental stance towards artists exploring this avenue. “If somebody does a totally AI-generated song where all they did was prompt something, then I think that that’s their thing,” he noted, underlining his belief in artistic freedom.
Collaboration with fellow musicians, producers, and beat makers is a cornerstone of Rocky’s creative process. He values the exchange of ideas and the development of sound that comes from directly interacting with his collaborators. “I’m really tapping with musicians, producers, beat makers, just to convey my sound and develop my sound,” he explained, further emphasising his commitment to a collaborative approach.
Furthermore, Rocky delved into his views on the evolution of hip-hop, revealing that he does not feel threatened by the genre’s changing sound or the various directions taken by contemporary artists. He expressed a sense of peace in acknowledging that he cannot control external changes in the industry. “I can’t worry about something I have no control over,” he said, turning his focus instead to his contributions.
Rocky also reflected on the impact of his artistic circle, including artists like Playboi Carti, whom he played a key role in developing. He stated, “My artist that I birthed is like the godfather of the new contemporary rage-vamp music.” This assertion highlights not only his influence but also his openness to the shifting dynamics in hip-hop, as he embraces the fact that music is a naturally evolving art form.
The rapper expressed a broader perspective on musical trends, noting that the current popularity of rock-infused elements in hip-hop does not concern him. “I know what’s popularized more now is the rock star s*** and all that other rage s***,” he remarked. “But that’s just another derivative of hip-hop.” He affirmed his role as a pioneer and influencer within the genre, stating with confidence, “I’m the godfather of this s***.”
As he prepares for the release of new music, A$AP Rocky is following up on the success of his critically acclaimed album, “Don’t Be Dumb,” which debuted at the top of the Billboard 200 earlier this year. After concluding an extensive 49-date world tour, the rapper is set to unveil a second disc of the album, promising a plethora of fresh content for his fans.
The upcoming single “Shroom Clouds” is scheduled for release on 16 October, with Rocky assuring fans that Disc 2 will follow closely behind. He expressed his gratitude for audience patience during his creative process, saying, “I just needed to get off this tour so I could, you know, concentrate, do things the right way.”
Anticipation builds as Rocky hints at the exciting content in Disc 2, which is expected to feature updated tracks, additional verses, and unreleased singles. Fans can look forward to familiar titles, such as “Babushka Boi” and “Sundress,” reimagined with new elements, providing a holistic listening experience. “I want them to hear it as a whole so that they can finally understand the completion of Don’t Be Dumb,” he articulated, demonstrating his focus on delivering quality music.
In a landscape marked by rapid change and technological advancements, A$AP Rocky stands firmly by his ethos of organic collaboration and creative integrity, positioning himself as a true innovator in contemporary music. As he continues to embrace both his influences and the potential of technology, his artistic journey remains one to watch.