Lori Loughlin, renowned for her role as Aunt Becky in the iconic ‘90s sitcom *Full House*, is embarking on a new chapter in her life. The actress has entered the world of fashion with a new clothing line called Lola by Laurie Felt, developed in collaboration with her close friend and designer Laurie Felt. This initiative underscores Loughlin’s belief that reinvention is always possible, regardless of age or previous circumstances.
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In a recent conversation with *PEOPLE*, Loughlin discussed the inspiration behind the collection, which is designed with comfort and ease in mind. The four-piece autumn line features relaxed, stylish clothing aimed at providing a sense of well-being to the wearer. Loughlin expressed her desire for women to embrace their individual journeys through her clothing, encouraging them to step outside their comfort zones. “I’m at this point where I’m like, well, why not? I can learn something new, I can try something new,” she reflected, highlighting her hope that others will be inspired to do the same.
The range was officially launched on QVC on 5 October and includes a variety of cosy items perfect for the cooler seasons. Among the standout pieces is the Wide-Leg Relaxed Jean, which seamlessly combines style with comfort. Designed with a soft, sweatpant-like fabric, these jeans offer a chic yet relaxed fit that encourages wearers to feel at home, whether they’re lounging, running errands, or embarking on casual outings.
Another notable entry in the collection is the Ex-Husband Jean. Described by Felt as “the boyfriend jean had a glow-up,” these jeans carry with them the unspoken message of renewal and resilience. Loughlin noted that these straight-leg jeans blend a vintage aesthetic with modern femininity, allowing the wearer to dress them up with heels or keep it casual with trainers, making them versatile enough for different occasions.
As the holiday season approaches, Loughlin has also introduced the Chalet Cardigan, available in two festive colour schemes—cream with pink accents and green with red accents. Drawing inspiration from her forthcoming film, she described this cardigan as reminiscent of a Hallmark movie. “It’s comfortable, it’s easy to wear, it’s cosy, it’s flattering,” Loughlin remarked, emphasising that it is suitable for wear beyond the holiday festivities.
Additionally, the Relaxed V-Neck Sweater rounds out the collection, presenting a neutral, autumn-ready option. This beige pullover features a contrasting neckline and an oversized design, making it an excellent choice for laid-back occasions, whether staying in or dining out. Its relaxed style pairs effortlessly with jeans, trousers, or even sweatpants, enhancing its versatile appeal.
The launch of Lola by Laurie Felt is not just about fashion; it represents a personal journey for Loughlin. After facing various challenges in recent years, she aims to convey a message of endurance and self-discovery through her designs. The collection invites women to celebrate their strength and individuality, reminding them that fashion should ultimately promote comfort and confidence.
Shoppers can explore the full collection on QVC, where these carefully designed pieces are available for purchase. At a time when comfort is paramount for many, Loughlin’s line reflects a growing trend of prioritising wearability without compromising on style. Each garment encapsulates her vision of serving both practical needs and aesthetic desires, appealing to a diverse range of shoppers.
As Lori Loughlin continues to evolve and embrace new challenges, Lola by Laurie Felt embodies her journey of personal reinvention, fusing comfort and style in a manner that resonates with women at all stages of life. It is a collection that not only offers fashionable clothing but also encourages women to embrace their stories and live boldly every day.