Meghan Markle, the Duchess of Sussex, is embracing her entrepreneurial spirit this festive season with the launch of her lifestyle brand, As Ever, part of a holiday collection released on 6th October 2026. In celebration of her latest venture, Markle shared a heartwarming video on Instagram that features a special moment with her daughter, Princess Lilibet.
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The video offers a rare glimpse of the five-year-old Princess as she joins her mother in the kitchen to create one of Meghan’s signature products – a fruit spread. The pair can be seen engaged in the jam-making process, with Meghan asking Lilibet for her opinion on the finished product. “What do you think, Lili?” she inquires, to which Lilibet sweetly responds, “I think it’s beautiful,” providing a delightful moment for viewers.
Accompanying this new footage were several nostalgic photographs from Meghan’s childhood, showcasing her early entrepreneurial efforts. In her caption, Meghan reflects on her youthful ventures, detailing how she launched her first business at the age of eight, crafting scrunchies on her grandmother’s sewing machine. She fondly recalls various childhood pursuits, including selling Girl Scout cookies and working in a frozen yogurt shop, highlighting her long-standing passion for entrepreneurship.
Meghan went on to express her gratitude towards the team behind As Ever, stating, “As I pinch myself looking at how this brand has grown, and as we introduce our holiday collection, I feel very proud and grateful.” She further acknowledged the importance of community and support in her journey, reaffirming her belief in the adage, “Behind every successful woman is herself,” during the posting.
The video also showcases poignant moments from Meghan’s past, including her time as a Girl Scout, with her mother, Doria Ragland, leading the troop. Alongside clips of Meghan growing up, viewers catch sight of her husband, Prince Harry, assisting in the kitchen preparation, creating an intimate family atmosphere that resonates throughout the video.
Earlier in the week, Markle unveiled an exciting new addition to the As Ever holiday line – an exclusive Advent calendar in collaboration with Los Angeles chocolatier Compartés. This limited-edition calendar is designed to resemble the couple’s Montecito home, complete with festive decorations and hand-painted details inspired by Meghan’s calligraphy style. The calendar features a collection of chocolates, including various fruit flavours and a special chocolate that incorporates unique flower sprinkles from her brand.
The holiday collection also boasts a selection of other offerings such as a playing card set, an assortment of Compartés chocolate bars, and gift baskets filled with various As Ever products, including an array of fruit spreads. Priced at $148, this Advent calendar is poised to delight those looking for a festive treat.
Although the Duke and Duchess of Sussex have recently returned to the UK for an extended period, where their children, Archie and Lilibet, are enrolled in British schools, they are maintaining their residence in California and a vacation property in Portugal. This latest move signifies a continued commitment to balancing their professional lives with family responsibilities.
In a 2024 interview, Meghan expressed her love for the festive season, noting that the holidays seem to improve year on year as her children grow older. “Every single holiday is a new adventure,” she remarked, reflecting a sense of joy at embracing new traditions and experiences with her family.
As the holiday collection continues to unfold, Meghan Markle’s promotion of her brand not only highlights her entrepreneurial acumen but also offers fans an insightful glimpse into her personal life, melding family moments with her business ambitions. The Duchess’s ability to intertwine her past with her current endeavours serves as an inspiring reminder of the importance of pursuing one’s passions while celebrating cherished family traditions.