Cynthia Rowley Says She Values Daughters’ Advice on Social Media Even If They Do ‘Make Fun’ of Her ‘a Lot’ (Exclusive

In an engaging collaboration, fashion designer Cynthia Rowley has joined forces with her daughters, Kit Keenan and Gigi Powers, for a holiday campaign with Shutterfly. The trio recently spoke to PEOPLE about the unique dynamic of blending familial bonds with professional aspirations, shedding light on the valuable lessons they have learned from one another.

Cynthia Rowley’s illustrious career as a fashion mogul spans nearly three decades, but she observes that her daughters are now stepping into their own professional identities. Kit, a social media influencer boasting over 450,000 followers, and Gigi, a college senior with aspirations to delve into content creation alongside her sister, are emerging into the spotlight. As they embrace their burgeoning careers, Rowley finds herself in the position of student, noting that she learns from her daughters daily.

The collaboration with Shutterfly marks a significant milestone for the family, as it is their first professional venture together. During their conversation, the women reflected on how the dynamic of their relationships has evolved. Rowley expressed immense pride in her daughters, acknowledging their individual journeys while also revealing that the younger generation often provides her with inspiration. “I count on their advice daily,” she admitted, highlighting the balance in their exchanges, albeit with a playful reminder of some light-hearted teasing from her daughters.

Gigi Powers chimed in on their relationships, describing how she and Kit frequently turn to one another for guidance. The excitement surrounding Kit’s upcoming cookbook, *In Good Taste*, which is set to launch on November 10, has fostered a collaborative environment between them. Gigi, who has been anxious about her post-college future, has found solace in her conversations with Kit, showcasing the supportive nature of their sisterly relationship.

Their family home in West Village serves as a creative hub, where mornings are filled with brainstorming sessions that fuel their ambitions. Gigi described these morning meet-ups as energising, enabling them to generate ideas for everything, from new clothing collections to potential recipe videos. Kit expressed the richness of their discussions, emphasising how their diverse perspectives and passions add depth to their creative processes.

“Getting to do something with the three of us was so, so special,” Kit remarked, expressing how the collaboration enhances their personal and professional relationships. She elaborated on the different strengths each of them brings to the table; Rowley’s creative vision, Kit’s marketing savvy, and Gigi’s knack for keeping the brand contemporary and relevant.

The balance of different skills within the trio makes their partnership unique and enjoyable. The mutual respect they have for one another’s capabilities fosters a cohesive work environment, leading to the creation of a campaign that reflects their collective vision. As elements of the holiday campaign come together, it is evident that their familial bond solidifies their collaboration, enabling them to thrive both as a family and as professionals.

Cynthia Rowley’s journey as a mother and a fashion icon, combined with Kit and Gigi’s fresh viewpoints, illustrates a powerful example of generational collaboration in the creative industry. The campaign with Shutterfly not only celebrates the festive season but also signifies the evolving dynamics within families as they navigate personal and professional realms together.

As the holidays approach, this mother-daughter dynamic is not just about the work they create; it’s about the growing connection they foster through collaboration and support. With plans to continue their professional partnerships and expand their personal projects, the trio is sure to captivate audiences with their originality and creativity. The upcoming Shutterfly campaign is just one of many milestones in their shared journey, promising an exciting future for these talented women as they pave the way for one another in their respective paths.