Guillermo Rodriguez’s Salsa Brand Launches Nationwide After Selling Over 1 Million Tubs (Exclusive)

**Guillermo Rodriguez’s Salsa Set for Nationwide Expansion Following Milestone Sales**

Guillermo Rodriguez, best known as a beloved figure on the hit show *Dancing with the Stars*, is about to take a significant leap in the food industry. Following the impressive sale of over one million tubs of his salsa brand, Guillermo’s Salsa, it is set to launch in retail giants across the United States, beginning with Kroger stores on 4 October and subsequently in H-E-B locations on 4 November.

The salsa venture, co-founded with Chris Kirby, the brains behind Ithaca Hummus, has quickly gained momentum since its inception in January. Rodriguez, now 55, has not only captivated audiences with his dance moves but has also successfully introduced his product to the Northeast and Southeast markets, marking it as one of the fasted growing refrigerated salsa brands in the industry.

Speaking to *People*, Rodriguez highlighted the overwhelming demand for his salsa, saying, “That means the proof is right there that the salsa is real good. Let’s keep going.” His enthusiasm is palpable as he discusses the brand’s expansion plans, signalling a bright future for the product and its loyal consumers.

Guillermo’s Salsa is available in three distinct flavours: mild, medium, and hot. The mild variant promises a fresh taste with a hint of warmth, while the medium delivers a blend of chopped tomatoes, zesty lime juice, and a touch of jalapeño. For those seeking a spicier option, Rodriguez recommends the hot salsa, which he describes as having a “kick spicier than a telenovela plot twist.” Rodriguez himself prefers the hottest version, proclaiming, “All of them are good, but the spicy one, I like the most.”

Originating from a vision that Rodriguez had in 2003, the salsa encapsulates his “American Dream” and reflects his heritage. The recipe draws inspiration from his grandmother’s cooking, where he learned that the secret ingredient to a flavoursome salsa is an abundance of love and patience. “My grandma used to say, [if] you put a lot of heart, a lot of patience and love, the salsa will come out tasting good,” Rodriguez reminisces.

This commitment to authenticity and quality distinguishes Guillermo’s Salsa in a competitive market. Rodriguez believes the genuine flavour and fresh, wholesome ingredients truly set his product apart from others. “When you try it, you’re going to be like, ‘Oh my God, this salsa is real good,’” he insists, encouraging consumers to experiment with it in various culinary contexts. Whether paired with tortilla chips or added to breakfast eggs, Rodriguez’s enthusiasm for his creation is infectious.

His adventurous spirit extends to unusual pairings as well, having even tasted his salsa atop pizza—a combination he found to be surprisingly enjoyable. Rodriguez chuckles, “It was crazy. I had a slice of pizza, and I said, ‘Let me try it.’ I put it on top, and it was so good.”

The salsa has earned the endorsement of numerous celebrities, including late-night host Jimmy Kimmel and his co-stars from *Dancing with the Stars*. “They tell me, ‘Guillermo, this is the best salsa I ever had,’” Rodriguez shares, noting the support he has received from the entertainment world.

Looking ahead, Rodriguez has ambitious plans for his brand. Rumours suggest that he aspires to launch his own tequila line, dreaming of expanding the successful culinary niche he has carved out for himself. With the expansion into major retailers, the future seems bright for Guillermo’s Salsa, as it continues to win the hearts—and taste buds—of consumers nationwide.

For those eager to try it for themselves, Guillermo’s Salsa will soon be available at Kroger and H-E-B, with plans for further expansion to other retailers as early as 2027. More information and updates on the brand can be found by visiting guillermos.com.