Christina Ricci and Kathy Najimy, renowned for their roles in beloved Halloween classics, are collaborating on a festive campaign for Reese’s to discover America’s “trick-or-treatiest” street. This initiative not only celebrates the Halloween spirit but also brings together communities in a light-hearted competition centered around decorations and candy.
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Ricci, best known for her role in *The Addams Family*, shared her excitement about the project, expressing her fondness for Reese’s as her favourite candy brand. “It’s a really fun contest, really wholesome,” she stated in an interview with *People*. “Almost everybody celebrates Halloween. It’s the kind of thing we can all get together around. And this competition is really just about the fun of the night and decorating the streets and community and candy.”
The campaign features a variety of creators, including Rachel Iwanyszyn, Zaire Alford, and Macy Blackwell. Ricci noted that this Halloween-themed project is the perfect fit given its inclusive nature, appealing to the broad array of individuals who engage in Halloween festivities.

In addition to her promotional work, Ricci highlighted her long-standing friendship with Najimy, describing her as “so fun” and emphasizing their shared history. “I’ve known Kathy for decades,” she added, noting the enjoyable atmosphere on set. “There was a lot of funny stuff on set just because there was a lot of Halloween decorations and spiderwebs. Everybody kept getting caught in the spiderwebs.”
As the Halloween season approaches, Ricci is busy preparing her own home for the occasion. The actress, who has two children, Freddie and Cleopatra, outlined her family’s festive traditions. “My little girl loves Halloween,” she remarked, explaining how her husband takes charge of the larger decorations while she focuses on carving pumpkins. “I like to spray paint them different colours,” she added, illustrating her creative approach to Halloween decor.
This year, Ricci will not be dressing up herself, but her children will participate in the fun. “I’ll be getting them ready in the morning before school, and then they’re going to do a second costume for after school,” she explained. Her five-year-old son is set to embark on an early trick-or-treating adventure, while her twelve-year-old daughter will join later in the evening.

In terms of Halloween entertainment, Ricci shared that her family enjoys watching the animated film *Coco*. “I like really scary movies, and my kids are not at horror movie age,” she said, reflecting on how her Halloween traditions have evolved since becoming a parent. “The way I used to celebrate Halloween before I had children was staying home watching a scary movie and handing out candy to the trick-or-treaters. I would be watching a horror film if I didn’t have children.”
Reflecting on her childhood Halloween experiences, Ricci recounted a standout costume from her youth. “My mother had a gorilla costume that every child in my family wore, and I’m the fourth child,” she shared. “By the time it got down to me, I wore it four years in a row, but every time I would be a gorilla dressed as something else.” She mentioned the quirky tradition of her mother eventually stuffing the costume and displaying it at their dining room table, which she described as both “incredibly weird and creepy.”
For fans excited about the Reese’s search for the “trick-or-treatiest” street in America, the campaign promises a joyful celebration of Halloween spirit across communities. For further details on the initiative and to see the top 150 streets competing for the title, visit [Hersheyland](https://www.hersheyland.com/trickortreatiest).
As these two actresses share their love of Halloween, it’s clear that the holiday continues to spark joy and creativity for families. Their latest project not only honours the fun traditions associated with the season but also encourages community participation and celebrates a tradition cherished by many across the country.
